Director - Single-Family Marketing

Job description

Fannie Mae is seeking a strategic marketing and business leader to serve as Director, Single-Family Marketing. Reporting to the Head of Segment Marketing, this role will lead the Single-Family marketing relationship and team, translating business priorities into integrated strategies that strengthen customer engagement, accelerate product and platform adoption, advance enterprise priorities, and deliver measurable outcomes.

The Director will partner with the EVP and Head of Single-Family, the Single-Family Leadership Team, product, sales, and servicing leaders, and cross-functional marketing teams spanning demand generation, content, communications, events, digital, creative, and brand. This role sits at the intersection of business strategy, customer engagement, and enterprise marketing. The Director, Single-Family Marketing serves as the connective tissue between the Single-Family business and Marketing, helping ensure that marketing investments support strategic priorities, strengthen customer relationships, drive adoption of key initiatives, and deliver measurable value to both customers and the enterprise.

THE IMPACT YOU WILL MAKE The Director - Single-Family Marketing role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities: Serve as the Strategic Marketing Leader for Single-Family Serve as the primary marketing advisor to Single-Family leadership and represent Marketing in business planning and governance. Lead the annual Single-Family marketing strategy, plan, and budget.

Translate business objectives and customer insights into measurable marketing priorities, growth opportunities, and market strategies. Drive Business Outcomes Through Marketing Align marketing resources against high-priority business initiatives and enterprise objectives. Lead integrated marketing plans that support customer engagement, awareness, adoption, education, and business growth. Partner with product, platform, policy, servicing, and sales teams to support strategic initiatives and customer adoption.

Ensure marketing investments are connected to business objectives and customer outcomes. Help position Fannie Mae as a trusted partner within the housing finance ecosystem. Lead the Single-Family Marketing Portfolio Oversee the prioritization, planning, and execution of the Single-Family marketing portfolio. Manage competing business demands, capacity constraints, and investment decisions. Establish clear priorities and tradeoffs to maximize business impact.

Ensure alignment between business objectives, customer needs, and marketing execution. Lead the governance and planning processes that support transparency, focus, and accountability. Lead Through Influence Across a Matrixed Organization Coordinate marketing efforts across multiple teams and disciplines. Build alignment among stakeholders with diverse objectives and priorities. Mobilize cross-functional teams to deliver integrated customer experiences.

Foster collaboration between Segment Marketing and marketing centers of excellence. Balance strategic thinking with operational execution. Develop Talent and Build Organizational Capability Lead and develop a team of four direct reports through coaching, mentoring, and performance feedback. Build a culture of accountability, collaboration, and continuous improvement while developing future marketing leaders. Strengthen organizational capability by championing innovative marketing approaches that improve business results.