Product Enablement & Go-to-Market Lead – Mortgage Property Solutions

Job description

THE IMPACT YOU WILL MAKE In this compelling Lead Associate position, you will drive Product Enablement across Fannie Mae's Collateral, Title, and Condo portfolio by connecting product strategy to the lender, technology-provider, and partner workflows through which these capabilities are implemented and used. In this role, you will translate market evidence into actions that increase adoption, utilization, operational effectiveness, and business value.

Position Summary

The Lead Associate, Property Product Enablement serves as a critical market-facing connection between Fannie Mae's Collateral, Title, and Condo product teams and the lenders, technology providers, appraisal and valuation participants, title providers, condo stakeholders, and other market participants that use these capabilities throughout mortgage origination. The Lead Associate develops an evidence-based understanding of how Fannie Mae products, policies, data, and digital capabilities operate in real-world workflows; identifies where adoption or implementation breaks down; and partners across Product, Policy, Technology, SFME, Marketing, Analytics, Risk, and other teams to improve products, implementation, positioning, market readiness, and customer outcomes.

THE

EXPERIENCE

YOU BRING TO THE TEAM Product Enablement Strategy & Adoption

• Own Product Enablement activities across the Collateral, Title, and Condo portfolio, with a focus on increasing product adoption, utilization, customer understanding, and business value.
• Develop and execute targeted adoption strategies for customers, workflows, products, and market segments where focused intervention can materially improve utilization; identify where eligible product opportunities are not converting into actual use and determine the highest-value opportunities for intervention.
• Distinguish barriers that can be addressed through enablement from those requiring changes to product, policy, technology, integration, or partner implementation.
• Support market readiness for new and enhanced capabilities, including customer journeys, value propositions, rollout narratives, segmentation, field readiness, training, pilots, feedback plans, and success measures; shape clear, persona-driven product positioning and messaging that explains the customer problem, workflow fit, adoption rationale, and measurable value of Fannie Mae capabilities.
• Measure adoption interventions and continuously refine strategies based on product performance, customer evidence, market feedback, and observed outcomes. Market, Customer & Workflow Insight
• Develop deep expertise in lender and partner workflows and how Collateral, Title, and Condo capabilities interact with the mortgage origination process.
• Engage directly with lenders, technology providers, appraisal and valuation participants, title providers, condo stakeholders, and other market participants to understand user behavior, friction, dependencies, and value; create workflow maps and structured market views that reveal implementation gaps, adoption barriers, data limitations, policy interpretation issues, manual processes, and opportunities for simplification or automation.
• Establish a disciplined Voice-of-Customer and learning agenda using structured interviews, workflow observation, customer cohorts, partner conversations, adoption data, and other evidence to separate systemic issues from isolated anecdotes. Technology, Partner & Field Enablement
• Develop an understanding of how Fannie Mae products are represented, surfaced, configured, and operationalized within third-party technology systems and partner ecosystems, and work with internal stakeholders and external partners to address implementation issues that constrain adoption, influence lender behavior, create workflow friction, or limit awareness and value realization.
• Serve as a key Product Enablement partner for Single Family Market Engagement, account-management teams, and other customer-facing organizations, equipping them with product value propositions, use cases, workflow guidance, proof points, and adoption playbooks; translate complex product, policy, data, and workflow concepts into clear executive, customer-facing, training, launch, and field-enablement materials that teams can use confidently.

Cross-Functional Partnership & Business Impact

• Translate market and workflow insight into actionable recommendations for Product, Policy, Technology, Analytics, Risk, Marketing, Operations, and other stakeholders, and develop a clear point of view on the highest-value opportunities for product enhancement, policy clarification, technology change, improved implementation, targeted education, or partner intervention.
• Partner with Product and Analytics to establish meaningful measures of success, including adoption, utilization, penetration, workflow conversion, partner enablement, operational efficiency, and business impact.
• Develop recurring leadership readouts that explain what is happening, why it is happening, where adoption is breaking down, what the market is telling Fannie Mae, and what action is recommended.
• Influence stakeholders without direct authority and communicate complex market, product, and workflow findings as clear, concise, evidence-based recommendations for senior leaders and cross-functional partners.