Product Marketing Specialist, MAKE UP FOR EVER, Japan

Job description

Position MAKE UP FOR EVER Japan is seeking a Product Marketing Specialist to join the team. In this role, you will be responsible for overseeing product management and promotional plans across various distribution channels, from department stores and boutiques to e-commerce and professional/school business segments. Your primary objective will be to drive successful product launches, optimize product performance, and manage accurate sales forecasting in close collaboration with our Supply and Demand Planning teams.

You will also contribute to go-to-market strategies and price positioning based on market dynamics and competitive analysis. If you have a passion for driving growth, a keen eye for market trends, and a talent for strategic execution, we invite you to join our team and contribute to our continued success. Job responsibilities Product Management Define launch strategy and lead execution for new products and core catalog campaigns through 360-degree marketing dimensions, in partnership with the Marketing Manager.

Partner with Retail and E-business teams to design commercial and promotional plans aligned with product marketing strategy. Collaborate with the Education team to adapt training materials and ensure clear product messaging across channels. Coordinate local product registration requirements, launch timelines, and packaging/labeling readiness with HQ and internal teams. Conduct regular market watch, analyze competitor activities, and manage product samples for local marketing and PR needs.

Product Forecasting & Inventory Management Manage timely and accurate sales forecasting for new and ongoing products, including promotional items and samples, ensuring alignment between budget and forecast models. Coordinate with Supply and Demand Planning teams to monitor import schedules, inventory levels, and stock allocation for both salable and non-salable items. Review product lifecycle and discontinuation plans regularly, communicating updates to relevant internal teams.

Monitor product quality and defect issues, serving as the liaison to Quality Control and operational teams. Data Analysis & Business Performance Analyze market trends, competitor pricing, and category performance to deliver actionable insights for the business. Track post-launch sell-in and sell-out performance, monitor inventory health, and propose proactive commercial solutions for excess or slow-moving stock. Prepare comprehensive reports and business reviews to support monthly marketing operations and strategic planning.

Wholesale Support (PRO) Support the wholesale and professional business (salons, schools) by managing inventory tracking, master data accuracy, and import schedules. Analyze wholesale sales data and coordinate with supply chain and commercial teams to ensure optimal product delivery and assortment availability. Profile

Qualifications and Skills

• Bachelor's degree Minimum
• 3 years of product marketing experience, preferably within the beauty or FMCG industries
• Proficient in digital tools and MS Office applications (Advanced Excel required); familiarity with enterprise management or product databases is a plus
• Strong analytical mindset with the ability to interpret data and make data-driven decisions
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously Exceptional communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and external partners Bilingual proficiency in Japanese and English (minimum TOEIC 800 or equivalent business level) Passionate about the makeup and beauty industry with a strong sense of market trends