Assistant Trade Marketing Manager, PSC

Job description

Overview

This role focuses on end-to-end trade marketing execution for customized Portfolio solution empowerment and PSC in-store activation. The position centers on scenario-based solution customization, standardized store image upgrading, and immersive in-store marketing activation. The core goal is to boost channel quality, enhance on-site consumer experience, convert display advantage into sales Responsibilities

• The business is still express growth momentum with double digital growth target in Y2026. Customized solution is much critical for business delivery
• Develop and implement channel-specific trade marketing strategies aligned with the company’s overall business objectives, focusing on premium retail channels (e.g., Hema, Ole, PDL and trans formative channel, YH etc ).
• Collaborate with sales team to design trade programs, including in store promotions, visual merchandising, loyalty schemes, and co branded campaigns that resonate with high-net-worth consumers.
• Conduct in-depth channel analysis, including partner performance tracking, market trend monitoring, competitor trade activity benchmark, and consumer behavior insights in premium retail scenarios.
• Manage trade marketing budgets efficiently, allocate resources across channels based on ROI projections, and track expenditure to ensure optimal use of funds.
• Work closely with the product team to align trade strategies with premium product launches, seasonal assortments, and exclusive offerings, ensuring channel readiness and impactful product presentation.

Drive in-store execution excellence

• develop visual merchandising guidelines for premium displays, train channel partners on brand standards, and conduct regular store visits to monitor compliance and provide on-site support.
• Expand customer scope including PDL Qualifications -Minimum 6-10 years working experience in marketing or trade marketing or KA sales in multi-national company, experience in food and beverage industry is preferred -Strong analytical, strategic and logical thinking skills Differentiating Competencies Required -Strong self-motivation - Agility to learn, response to the market and passion for winning for the sales results -Ownership, agility, fast learning, fast iteration