Marketing Director, Snacks Category

Job description

Overview

Drive growth and business performance for designated brands and portfolios within the Snacks business through strong brand building, portfolio management and commercial excellence Responsibilities

• Lead the development and execution of ZBB and AOP plans and ensuring delivery of business objectives, growth and profitability targets.
• Develop and execute strategies and annual marketing plans for responsible brand and portfolio in alignment with global brand direction and local business priorities.
• Drive consumer and market insight generation to identify growth opportunities and strengthen category competitiveness.
• Monitor consumer and competitive trends and identify opportunities to enhance business performance.
• Play a critical role in building brand equity, strengthening consumer engagement and delivering sustainable growth across responsible brand.
• Partner closely with Sales, Finance, Insights, Supply Chain and R&D teams to ensure successful execution of growth initiatives and delivery of AOP targets.
• Influence cross-functional teams to deliver key category growth priorities and business objectives.
• Manage performance of responsible brands and portfolio segments through regular business reviews.
• Drive effective A&M investment decisions and contribute to profitable growth through mix and resource management.
• Motivate and inspire the team, build strong organization capability & talent and create a trust and engaging environment.
• Champion and embed GCS understanding, ownership and execution to ensure compliance and effective audit outcomes.

Qualifications

• 10+ years of progressive MKT, ideally gained within FMCG, retail, or other consumer-centric industries.
• Strong capability in brand building, portfolio management and commercial planning.
• Deep understanding of consumer behavior, market dynamics and category management.
• Strong analytical and strategic thinking skills with the ability to translate insights into business actions.
• Proven ability to develop and execute impactful marketing strategies that drive top-line and bottom-line growth.
• Strong stakeholder management skills with the ability to influence cross-functional teams and drive alignment.
• Solid financial acumen and experience managing marketing investments and business performance.
• Experience in snacks, food or FMCG brand marketing and business management.
• Strong communication and presentation skills.
• Ability to work effectively in a matrix organization and manage multiple priorities.
• Demonstrated people leadership and team development capability.