Assistant Product Manager (Makeup)

Job description

Position PURPOSE

OF THE JOB The incumbent is required to execute marketing initiatives for new product launches, grow brand awareness and market share. She/He will be responsible for Make-Up category (Dior Addict, Rouge Dior, Dior Forever, Backstage…). She/He will also be responsible for Product Management (Forecasting, Product Replenishment, POSM Management, Registration) that supports new launches and trade marketing. Job responsibilities

MAIN RESPONSIBILITIES

CATEGORY & PORFOLIO MANAGEMENT (FOCUS ON MAKE-UP)

• Demand Forecasting
• Ensure accuracy of product demand forecast and timely submissions for Make-up category.
• Assortment Management
• Manage the full product lifecycle (sellable & non-sellable- POSM & AOG) across all categories. Oversee catalog updates, timely product registrations/renewals, and the systematic phase-out of discontinued SKUs.
• Liaise closely with the local Regulatory Affairs team to ensure timely submission, tracking, and approval of product notifications/licenses prior to launch dates
• Competitor & Market Intelligence
• Continuously monitor competitor assortments and market trends to identify portfolio gaps, prioritize key hero lines, and gain market share in Vietnam
• Commercial Listing
• Work with the Retail team to ensure new SKUs are listed promptly across key retailer networks.
• Performance Tracking & Analytics
• Conduct regular sell-out performance analyses, evaluate campaign ROI (especially for HPP and GWP initiatives), and present actionable reports to senior management. LAUNCH CAMPAIGN & RETAILTAINMENT EXECUTION 1. 360° Launch Planning
• Collaborate with cross-functional teams (CRM, Training, Retail, VM) to build and execute integrated 360° marketing campaigns for key Make-up animations and new launches. 2. Events (HPPs) & Instore Activation
• Lead and drive key Retail-tainment initiatives, HPP activations, and seasonal campaigns (CNY, Valentine’s, Women’s Day, Mother’s Day, Xmas) to enhance brand experience and boost incremental sales. 3.

GWP Strategy & Execution

• Propose, align, and secure approvals for monthly and event-specific GWP schemes. Manage GWP stock allocation and timely dispatch to all doors. SUPPLY CHAIN, INVENTORY & PRICING EXECUTION
• Order Management
• Coordinate with local cross-functional teams to consolidate and submit monthly stock orders to the regional warehouse.
• Stock Availability & Replenishment
• Work closely with the Retail team and Regional Supply Chain to maintain healthy stock levels across all doors for non-sellable (samples & AOG items)
• Pricing Alignment
• Assist MKT Manager to implement retail pricing and ensure flawless, on-time updates in all retailer systems. Profile Qualifications Qualified University/College degree.

Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook) Min 3 years’ experience in Product Marketing Strong analytical and problem-solving skills Prior experience in luxury brands or beauty industry is preferred