Assistant Product Manager

Job description

Position MAIN OBJECTIVE OF THIS POSITION 设立该职务的基本目的

• Drive brand business growth and assist brand to achieve objective
• Increase Fresh brand awareness and brand image through 360 marketing campaign touch points
• Support product portfolio development, collaborate cross-functional teams to deliver sales and profit targets, and take charge of executional product marketing work.

MAIN RESPONSIBILITIES

OF THIS POSITION 该职务的主要职责 A. Market understanding and analysis

Consumer Understanding of Customers

• Satisfactions/dissatisfactions on products, expectations, potential consumers SOB and their needs, competitor brand users and their satisfactions/dissatisfactions Market analysis & insights: Leverage internal data and external research to monitor the latest product and category trends.

Competitive Analysis

Competitors’ launches, major activities, offerings (claims, pricing, performance, etc.) and media investment and activations B.

Product Management & Operations Owner of 2-3 product franchise (LIP/Body/Sets), develop the product pipeline and launch plan

• Deliver product launch plan and launch review, accountable for product retail sales, market share & category ranking
• Manage product forecasts to ensure supply chain stability and inventory control both of C1&C3
• Communicate the marketing plans with all related functions so as to invite involvement and improve efficiency Price management, including product pricing/promotion monitoring/market price information monitoring
• Support the Sr. Product Manager to complete all core development work of key categories, covering innovation product pipeline planning, marketing scheme execution and post-launch review follow-up. C.

Others

• Run budget planning, spending and control P&L under guidance
• Working on brand and marketing related projects/reporting assigned by line manager PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND 该职务所需的主要技能及相关背景  Bachelor’s Degree Minimum 3-5 years marketing experience.

FMCG/BEAUTY industry marketing experience is a MUST Excellent communication and writing in English Open personality with positive CAN-DO attitude, and passion for business and result oriented Product innovation experience is NICE TO HAVE. Local brand experience is NICE TO HAVE