Assistant Product Manager - Kendo

Job description

Position MAIN OBJECTIVE OF THIS POSITION Achieve product category business targets & strengthen the brand value by activating consumer with product newness, sharp communication, as well as the disruptive integrated marketing.

MAIN RESPONSIBILITIES

OF THIS POSITION

• Market & Consumer Insights
• Conduct ongoing market research, competitor analysis, and trend forecasting (color, texture, packaging, ingredients).
• Analyze sales data, customer feedback, and social listening to identify unmet needs and white-space opportunities.
• Product Strategy & Development
• Define product positioning, target audience, key benefits, and unique selling propositions (USPs).
• Lead the full product lifecycle—from ideation and concept validation to launch and post-launch performance review.
• Provide expert input on shade ranges, formulas, textures, and sensory experience based on category expertise.
• Cross-Functional Collaboration
• Partner with global on product operation to make sure on time deliver.
• Collaborate with cross function on go-to-market strategies, messaging, and promotional plans.
• Understand the business needs & align with Cross channel on daily executions.
• Project & Cost Management
• Manage product development timelines, budgets, and resources to ensure on-time, on-cost delivery.
• Evaluate and negotiate with suppliers; optimize cost structure without compromising quality or brand standards.
• Performance Tracking & Optimization
• Monitor post-launch KPIs (sell-through, repeat purchase, reviews) and recommend improvements or phase-outs.

PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND Education

Bachelor’s degree or above Experience:

• Minimum 2–5 years of product marketing related experience, Makeup related experience or heavy makeup user will be a plus.
• Keen eye for color, design, and beauty trends; o active user of platforms like Instagram, TikTok, Xiaohongshu.
• Outstanding communication, negotiation, and stakeholder management abilities.
• Ability to manage multiple projects under tight deadlines in a fast-paced environment.
• Excellent analytical skills, fluent in English.