Integrated Marketing Manager I

Job description

About the role We’re looking for a passionate Integrated Marketing Manager to manage and run a range of brand and marketing campaigns across Uber and Uber Eats. In this role you will manage creative & media agencies to deliver world-class integrated marketing plans and campaigns that not only create brand impact, but also drive growth for Uber’s various products and brands. You will report directly to the Head of Integrated Marketing and will work collaboratively with cross-functional partners across the organization, including Comms, Media, Data Science, Performance Marketing and more.

This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment.

What you’ll do Campaigns Strategy & Execution

Lead the strategy behind each campaign, ensuring strong briefs and clear process. Oversee the development of each campaign, pushing to ensure work reaches the highest caliber. Clear roadblocks and solve problems, ensuring the pace of work is maintained and campaigns launch on time.

Agency & Creative Management

Work directly with multiple agencies, internal creative, production, business affairs, and communications to build break-through, consumer-centric work.

Media Planning

Partner with our internal media team to evaluate and build efficient and effective media plans through our Media agency.

Measurement

Work with Data Science, Research & Insights, and Media teams to define the measurement strategy and approach for campaigns. Review campaign performance, identify learnings, build actionable insights and socialize results to ensure continuous improvement.

Business Integration

Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that campaigns are driving business priorities and growth.

Budget Management

Oversee a significant marketing/media budget for each IMC. Work closely with Marketing Ops and Finance on an ongoing basis to ensure forecasts are accurate and work is on budget.

Basic Qualifications

5+ years of consumer marketing, brand marketing, or related experience with recognized/leading brand Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields

Preferred Qualifications

Proven track record of delivering successful and breakthrough work, with a high bar for quality, productivity, and delivering results Experience leading end-to-end execution of large scale, 360 marketing campaigns with proven ability to develop a robust G2M plans Experience working directly with and managing external creative and media agencies Consumer obsessed, with a drive to continuously learn more about our core consumers, identify how our products meet their needs, and understand how to most effectively share our brand message with them.

Strong data and analytical skills. Experience in data-led decision making; you should be able to interpret extensive data and identify the opportunities for growth and optimization. Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership. Collaboration and the ability to work with a large number of teams across multiple countries, time-zones, backgrounds and functions.

Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies. A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.

Responsibilities

For New York City, NY-based roles

The base salary range for this role is USD $132,000 per year - USD $147,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.