Learning Specialist (Social Media)

Job description

About Us

Trip.com Group is a leading global travel service provider comprising Trip, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip Group helps travelers around the world make informed and cost-effective bookings for travel products and services, and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers.

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world".

Key Responsibilities

Develop and implement comprehensive social media strategies for B2B channels, including industry-specific platforms. Enhance brand visibility, generate leads and drive follower engagement. Understand content distribution algorithms and engagement mechanics across platforms to optimize visibility and performance. Create high-quality, compelling, and relevant B2B content such as articles, case studies, infographics, videos, and whitepapers that resonate with target audiences.

Manage day-to-day social media operations, including posting, monitoring, responding to comments and messages, and analyzing performance metrics to optimize content and strategies. Collaborate with cross-functional teams, including IPR, marketing, product, and other relevant teams to ensure media efforts are integrated with overall business goals. Stay up to date with the latest trends, best practices, and algorithm changes in B2B social media marketing and recommend innovative approaches to stay ahead of the market.

Build and maintain relationships with industry influencers, partners, and customers through social media interactions to expand our network and drive collaboration.

Requirement

• Proficiency in English at a professional working level or above
• Bachelor's degree in Marketing, Communications, Business, or a related field. 1-2 years of proven experience in managing and growing social media accounts, especially in the B2B space with a track record of driving measurable results such as increased lead generation, brand awareness and engagement.

Excellent written and communication skills, strong video editing and graphic layout skills (e.g., using tools like CapCut, Adobe Premiere, Canva, or similar), with the ability to create engaging and professional content for a B2B audience. Familiarity with Facebook, TikTok, Instagram or similar content platforms and their distribution ecosystems. Creative thinking and problem-solving abilities, with a keen eye for detail and a passion for innovation.

Ability to thrive in fast-paced, ambiguous environments, work independently and in a team setting, manage multiple priorities simultaneously, and meet tight deadlines.