Learning Specialist (Content for business training/social media)

Job description

About Us

Trip.com Group is a leading global travel service provider comprising of Trip, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip Group helps travelers around the world make informed and cost-effective bookings for travel products and services, and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centers.

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". About the Role We are looking for a content-savvy professional to bridge our internal knowledge and external brand voice. You will be the Architect of Insights—packaging complex business know-how into engaging assets that upskill our internal business development teams and amplify our market presence.

Based on your strengths and career aspirations, you may lean into Internal Training & Enablement or Social Media Operations & Engagement more—but your core identity remains a Content Expert who owns the full lifecycle from ideation to performance optimization.

Content Strategy & Production

• Develop content strategies across both internal learning platform and external channels. Plan content calendars based on business objectives, audience insights, and platform trends.

Produce high-quality content which includes articles, short videos, infographics, PPTs, newsletters, and training materials — adapting tone, format, and messaging to suit different platforms and audiences.

Performance Tracking & Optimization

• Define and track key performance metrics, use data-driven insights to continuously iterate on content quality and strategy, and take ownership of results.
• Identify the internal team training needs and work closely with different stakeholders (Product, R&D, Operations, and so on). Design and deliver workshops, lectures, and training sessions in English to empower internal teams. Extract best practices, methodologies, and case studies from business operations and package them into accessible, high impact training materials. Track training effectiveness and iterate for continuous improvement.
• Manage day-to-day operations on our social media accounts (Facebook, TikTok, Instagram or similar content platforms), including content publishing, audience engagement, and community management.

Stay updated on platform algorithm changes and optimize strategy and content to maximize reach, engagement, and follower growth across relevant platforms.

Cross-functional Collaboration

• Work closely with different teams to ensure all content efforts (both external and internal) are aligned with our business goals. Build and maintain relationships with industry influencers, hotel partners, and customers to expand our network and drive collaboration opportunities.

Trend Monitoring & Continuous Improvement

• Stay current with the latest trends in content marketing, social media algorithms, and training methodologies. Proactively recommend innovative approaches to keep our content and training programs fresh, relevant, and impactful.

Language

• Native or bilingual proficiency in English (additional languages a plus).

Education

• Bachelor's degree in Marketing, Communications, Education, Business, or a related field.

Experience

• 1–3 years of experience in content creation, social media management, corporate training, or a related role. A proven track record of driving measurable results is preferred.

Content Production Skills

• Strong writing and storytelling ability. Proficient in video editing and graphic design tools (e.g., CapCut, Adobe Premiere, Canva, Photoshop, Microsoft PowerPoint) with the ability to produce professional, platform-specific content.

Presentation

• Strong communication and presentation skills with the ability to translate complex business knowledge into clear, engaging related content.

Data-Driven Mindset

• Logical thinking with the ability to collect, process, and analyze performance data effectively. Use insights to optimize content strategy for different platforms and training effectiveness.

Adaptability & Teamwork

• Demonstrate strong adaptability and resilience under pressure. Motivated, results-focused, and optimistic. Ability to thrive in fast-paced, ambiguous environments, work independently and collaboratively, manage multiple priorities simultaneously, and meet tight deadlines.