Partner Sales Manager, Distributors – APAC

Job description

Position Overview

We are seeking a commercially driven Partner Sales Manager to lead distributor and partner growth across Asia Pacific. The role will focus on building strategic distributor relationships, driving partner-led revenue and pipeline, and expanding market coverage through the ServiceNow ecosystem.

Key Responsibilities

Own and grow strategic distributor relationships across APAC. Develop and execute joint business plans, sales strategies, and go-to-market initiatives with distributors. Drive partner-led pipeline, bookings, revenue, and new customer acquisition. Recruit, onboard, enable, and develop distributors and reseller partners across priority APAC markets. Build strong relationships with distributor leadership, sales teams, and key ecosystem stakeholders.

Work closely with ServiceNow and internal sales teams on account planning, pipeline development, and partner initiatives. Drive partner enablement, sales campaigns, demand generation, and channel programs. Monitor distributor performance, forecasts, pipeline, and revenue against agreed targets. Identify market expansion opportunities and improve partner coverage and productivity. Conduct regular business reviews with key distributors and establish clear growth plans.

Qualifications

Requirements

7+ years of experience in channel sales, distribution, alliances, or partner management within the technology sector. Proven track record of delivering revenue through distributors and indirect sales channels. Strong understanding of the APAC partner ecosystem and enterprise technology market. Experience working with ServiceNow or a similar enterprise SaaS/platform provider preferred. Strong commercial, negotiation, relationship management, and executive communication skills.

Ability to operate across multiple APAC markets and cultures. Willingness to travel regionally. Key Success Measures Partner-led revenue and bookings Distributor pipeline growth and conversion New partner recruitment and activation Distributor productivity and market coverage Partner-led customer acquisition Forecast accuracy and achievement of regional targets