Franchise Marketing Assoc Manager

Job description

Overview

Senior Brand Manager, Carbonated Soft Drinks (Pepsi, Mirinda, 7UP & Mountain Dew) Leading the growth and development of PepsiCo’s carbonated soft drinks portfolio in Uzbekistan, Tajikistan, Belarus, Mongolia, and Turkmenistan. Responsible for brand strategy, innovation, integrated marketing campaigns, and cross-functional collaboration with bottling, commercial, regional, and global teams to drive business growth and strengthen brand equity.

Responsibilities

Responsibilities Lead the development and execution of the CSD brand strategy, driving sustainable business growth and strengthening brand equity. Own the annual brand plan (AOP) and marketing roadmap, translating business priorities and consumer insights into clear strategic initiatives. Lead the development and execution of integrated communication campaigns across ATL, digital, social, BTL and experiential channels.

Drive the innovation agenda by identifying growth opportunities and adapting global innovations for the local market. Translate consumer and market insights into effective brand, communication and activation strategies. Partner closely with the bottling partner, as well as regional and global teams, to deliver business and brand objectives. Lead marketing investment planning (A&M) and ensure effective allocation of resources to maximize business impact and ROI.

Monitor brand and category performance, identify opportunities and risks, and proactively translate them into action plans Qualifications Bachelor's degree in Marketing, Business Administration or a related field. 5+ years of FMCG marketing experience, including brand management experience. Proven track record of delivering brand growth and business results. Strong understanding of integrated marketing and consumer communication.

Strong strategic thinking, analytical and project management skills. Ability to influence and collaborate effectively within a matrix organization. Excellent communication and presentation skills. Fluency in English and Russian is required; proficiency in Uzbek is an advantage. Experience working with franchise, bottling partners or commercial teams is a strong advantage.