Marketing Campaign Expert

Job description

Campaign Ownership

• Own platform-level marketing campaigns end to end — design campaign mechanics, plan campaign calendars and rhythm, develop supply-demand strategies and promotional mechanics, and drive execution, review, and iteration. Accountable for campaign order penetration and AOV.

C-Side Mechanics & Subsidy Strategy

• Own the planning and allocation of C-side subsidy budgets for marketing campaigns. Design promotional mechanics and platform voucher strategies based on user segmentation and lifecycle, define subsidy mechanisms for each campaign, and balance the platform-merchant funding structure.

Accountable for user mix and subsidy ROI during campaign periods.

Merchant Recruitment & Supply Alignment

• From a user perspective, work with the supply/BD teams to define merchant strategies during campaigns, select campaign merchant pools, control supply quality, and ensure price competitiveness across the campaign.

Data-Driven Decision Making

• Build the campaign data monitoring framework, perform root-cause analysis based on fluctuations in key metrics, and codify campaign methodologies for reuse.

Promotional Mechanics & Tooling

• Partner with product and engineering teams to build marketing mechanics and tools tailored to the target market, improving campaign conversion efficiency. 1.5+ years of marketing/campaign operations experience in e-commerce, food delivery, or local lifestyle platforms; e-commerce and food delivery campaign backgrounds preferred. 2.

Strong data capabilities

proficient with BI/SQL tools; able to independently perform metric decomposition, root-cause analysis, and campaign review reports. 3.

Deep understanding of both supply and users

solid grasp of merchant operations logic (pricing, subsidies, category mix); merchant recruitment or merchant operations experience is a plus; hands-on experience with user segmentation, lifecycle operations, and voucher mechanics design. 4.

Goal-oriented

able to break down ambiguous business problems into quantifiable metrics and actionable plans; comfortable with fast pace and high pressure. 5.

Fluent English (working language)

able to independently run cross-cultural meetings and write proposals in English; strong cross-cultural communication skills.

• Familiarity with Middle East consumer culture, religious rhythms, and the competitive landscape is a plus. You’ll be working with outstanding talent, tackling the most challenging business in a relaxed and collaborative atmosphere.

It has a startup vibe,you’ll have the opportunity to put your own ideas into practice and genuinely influence the direction of the business.