E-Commerce Manager

Job description

Position Mission Lead and own the end-to-end Tmall business as the channel business owner, with accountability for sustainable sales growth, brand equity, operational excellence and customer experience. The role translates company and e-commerce strategy into an integrated Tmall commercial plan, while building strong platform relationships and leading internal teams and external partners to deliver business targets. Roles & Responsibilities A.

Tmall Business Ownership & Commercial Planning

• Own overall Tmall performance, including sales and budget planning, KPI setting, forecasting and performance reviews.
• Define the Tmall strategy, commercial calendar and growth roadmap in line with brand and China e-commerce priorities.
• Turn data, market and consumer insights into growth actions and clear management reporting. B. Store Operations, Merchandising, Clients & Customer Experience
• Lead daily store operations, including product listing, inventory, store content and onsite experience.
• Build a clear understanding of the Tmall client profile and channel strategy to reach the right clients with the right approach, communication and products, including through E-clienteling.
• Own Tmall merchandising, including assortment, launches, stock allocation and sell-through, with Merchandising, Supply Chain and Retail teams.
• Optimize the store journey, content and service experience to drive conversion while protecting premium brand equity. C.

Performance Media & Marketing Activation

• Own the Tmall traffic and performance media strategy and budget, driving traffic quality, conversion and ROI.
• Integrate brand campaigns, launches, member activation and platform moments with Marketing and CRM; lead campaign planning and post-campaign optimization. D.

Platform Partnership & Business Development

• Act as the key Tmall contact, building trusted relationships with platform category, marketing and commercial teams.
• Negotiate business terms, campaign participation and traffic resources, backed by strong business plans.
• Assess new platform tools, solutions and partnership opportunities for the brand. E.

TP Management & Cross-Functional Leadership

• Manage the TP with clear KPIs, operating routines and quality standards; address performance gaps promptly.
• Coordinate with cross-functional and Global teams to deliver an integrated channel plan.
• Drive synergy across Tmall, JD, WeChat and website to strengthen overall e-commerce performance.

Requirement Qualification & Experience

• 6+ years of marketplace e-commerce experience, including proven end-to-end ownership of a Tmall flagship store or significant Tmall business (mandatory).
• Hands-on track record in marketplace store operations, merchandising, performance media, campaigns, platform negotiation and TP management, with clear delivery against sales and ROI targets.
• Experience across multiple marketplaces (e.g. JD) preferred; exposure to WeChat or other DTC channels is a plus.
• Luxury, premium or brand-led retail experience preferred.
• Fluent in Mandarin and proficient in English.

Skill & Knowledge

• Strong commercial acumen and ownership mindset; manages the channel as a business, not only as a store.
• Solid knowledge of the Tmall ecosystem, marketplace traffic logic, performance media, merchandising and CRM.
• Strong analytical and financial capability; turns data and consumer insights into commercial actions.
• Excellent negotiation, stakeholder and partner-management skills.
• Self-driven, result-oriented and resilient in a fast-paced environment, with strong attention to detail.