EC KA Manager - Tmall

Job description

Position MAIN OBJECTIVE OF THIS POSITION - MUFE plan to sustain TMALL platform growth in next year to boost E-business.

• The brief is to recruit an EC KA Manager
• Tmall who is responsible for Tmall business plan, including in-site paid media support to drive direct traffic of Tmall platforms, plays key role to ensure traffic acquisition by optimizing in-site paid media, delivering a strong ROI to fuel business growth.
• Support new E-tailor development opportunities through data analysis of data bank, CRM etc.
• Liaise with marketing team to ensure consistent message delivery on e-commerce platforms.
• Cooperate with Tmall platform and TP to achieve Topline and Profit target

MAIN RESPONSIBILITIES

OF THIS POSITION Define and get alignment on TAO platform communication and media strategy

• Support to develop SWOT analysis with thorough and continuous competitor monitoring
• Develop TAO platform communication strategy and get alignment
• Support EC Head to define TAO platform media strategy with optimization including own, paid and earned media
• Ensure high standard and up-to-date brand content management on TAO platform Lead communication calendar & execution with close cooperation among cross functions
• Develop annual Tmall animation calendar leveraging new product launch calendar
• Lead superior execution to maximize both media effectiveness and cost efficiency
• Work closely with PR to grasp more meaningful partnership/influencer opportunities
• Enhance marketing communication quality on TAO platform where requires more contents, higher frequency and shorter lead time
• Always keep eyes on innovated ways both content and media wise
• Build good relationship with agencies to enable win-win cooperation Manage Tmall operation with clear KPI setting and tracking to achieve sales target
• Define clear and meaningful KPIs
• Closely monitor execution and quickly adjust if need cause correction

Data and Business Insights Output

• Collect and refine competitive intelligence to feed valuable inputs, and turn it into action points to benefit the holistic brand/business
• Collaborate with CRM team to recruit new members and activate existing members, as well as leveraging “private domain traffic” opportunity MAIN KPIs OF THIS POSITION Tmall Platform Strategy Development
• Clear strategy aligned with the manager
• Seamless cooperation with related functions and timely delivery

Communication & Media & Sales Execution

• Clear KPI setting and timely tracking with clear report for all related sub-functions
• Manage sell-in forecast with discipline, after inventory and sell-out weekly tracking
• Cross team feedback
• Timely and accurate report with insightful implications
• Agency/TP/Platform management for effective outcome
• Constant delivery of top class brand contents - CRM KPI strategy and execution

Leadership and People Management

• Integrated deliverables across internal teams
• Seamless cooperation with other function team members
• Coordinate and help manage TP employees to improve efficiency PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND - Bachelor degree and above - 5 years+ experience in related position, including communication, media, PR & EC - Integrated marketing communication mindset and solid skills
• Strategic thinking
• Drive for results
• Strong leadership and people management skills
• Creative & stay updated to the trend
• Skillful in data analysis and insight generating
• Good sense of beauty industry
• Strong communication & interpersonal skills
• Attitude of “can do”/”make it happen” - Fluent in English both for spoken and written
• Can NOT be agency dominant background KEY CONTACTS AND RELATIONS Internal： - Product Marketing
• Trade Marketing - CRM - Academy
• Sales

Group media team External

• - Taobao Partner
• Marketing related agencies
• Media
• Blogger/Influencer