Retail Marketing Manager

Job description

Position PURPOSE

OF THE JOB § Develop and implement a unique & consumer centric trade marketing plan by utilizing marketing resources to achieve business target and increase the traffic and brand desirability. § Coordinate & execute an omni-channel strategy for all trade related topics with a special focus on retail event and promotion strategy. RESPONSIBILITIES § Develop annual trade marketing plan according to brand strategy and sales target, to ensure yearly business target delivery. § Retail event planning and execution:

• Well orchestrate trade resources allocation and monitor result, aiming to optimize trade investment efficiency while uplift image and desirability.
• Strongly cooperate with sales & retail team to design customized support for Diamond/Gold POS
• Monthly activity and performance review, analysis and sharing.
• Track and analyze competitor trade activations and exchange best practices on regular basis
• Support retail team negotiation with landlord to earn high quality visibility § Omni-channel promotion strategy and orchestration: 1)
• Coordinate an Omni-channel promotion approach with a special focus on promotion and propose a clear differentiation plan. 2)
• Strong management on budgeting, forecasting and follow-up/consumption of samples/GWP, together with total overview of omni-channel promotion strategy.
• MAIN KPIs OF THIS POSITION § Sales target achievement, key store business performance, event sales § Budget control & profitability improvement in B&M § Inventory control, Forecast accuracy PROFILE § Sufficient understanding of beauty industry retails, cosmetics related experience is preferred § 6 years or above related experience, familiar with retail operation § Passionate and innovative; flexible with open mind § Excellent numerical and analytical skills as well as a strong creative mindset § Good luxury sensitivity § A ‘can-do’ attitude and a history of exceeding expectations § Good project management & communication skill § Work independently & pro-actively § Drive for results § University degree, fluent in English § Willing to travel