Sr. Product Manager - Bulgari Parfums

Job description

Position Market understanding and analysis Collect and analyze competition strategy/activities to understand consumer and market insight and to make recommendations to management Regular consumer and market panels (eg. Beauty research) to closely monitor market share and ranking and set the right target for the category Regular competitive analysis on competitors’ launches, activities, competitive offering Deep understanding of target customers and their profile, needs/ expectations to set the right communication angles Launch campaigns Develop marketing calendars reflecting consumer insight/ behavior to deploy end to end marketing communication campaigns.

• Deploy to 360 approach plans based on the marketing calendar and launch platforms, by working with CRM, PR, VM, EC, sales and training
• Provide accurate and pertinent brief to above mentioned teams for a holistic launch plan
• Supervise the execution to insure the coherence of all touch points Closely monitor launch result, through retail sales – daily tracking for new launches during campaign period and rolling 12 months monitoring of all novelties and CRM data
• Provide launch review, to be shared internally and with HQ Product Management Product Development Build China relevant portfolio pipeline
• Understand what is on trend in the market (fashion/ cosmetics) to construct commercial offer ideas Product portfolio management
• Update timely product information, including new launches and EOL, in the system and launch plan/active list
• Work closely with local RA for HP registration and secure OCD Weekly and monthly analysis on category/franchise/ product performance, both SO and CRM data to identify building blocks of the category, propose category strategy and reflect in plans Regular forecast and inventory management and order management- monthly product forecast, order follow up, product allocation follow up , inventory management, pricing management Regular POSM and animation POSM sourcing, production and inventory control

Digital and Social

• Develop social content for official accounts and provide related content material for EC platforms and validate final presentations on EC platforms.

Work with social listening agency to monitor and generate business intelligence based on consumer online comments. Develop digital media buy strategy and ecosystem optimization across different social platforms (wechat, weibo, RED, douyin and etc.) to support brand business.

Key competencies

Organized and hardworking Integrity and trust

• Drive for results Learning on the fly Priority setting Sensitivity and Analytical thinking
• Strong communication and coordination skills Team Player Technical skills: At least above
• 5 years related experience on marketing in Beauty or FMCG industry Good communication in English (Oral and Written) Good PC skills and familiar with Word, Excel, PowerPoint, etc.

Profile

Bachelor Degree