Senior Omni Channel Consumer Activation Manager

Job description

Position PURPOSE

OF THE JOB § Develop and implement a unique & consumer centric omni channel consumer activation plan by utilizing all Retail Marketing and CRM resources to achieve business target and increase the traffic and brand desirability. § Partner closely with all channel owners for a personalized channel activation, collaboration, pitch, to stive for best channel visibility and earned resources to maximize business potential. § Lead brand CRM strategy and client analysis and insight.

RESPONSIBILITIES § Develop annual retail marketing plan according to brand strategy and sales target, to ensure yearly business target delivery. § Retail event planning with uplifted image and optimized efficiency.

• Well orchestrate trade resources allocation and monitor result, aiming to optimize trade investment efficiency while uplift image and desirability.
• Strongly cooperate with sales & retail team to design customized support for Diamond/Gold POS
• Monthly activity and performance review, analysis and sharing.
• Track and analyze competitor trade activations and exchange best practices on regular basis
• Support retail team negotiation with landlord to earn high quality visibility § Omni-channel promotion strategy and orchestration: 1)
• Coordinate an Omni-channel promotion approach with a special focus on promotion and propose a clear differentiation plan. 2)
• Strong management on budgeting, forecasting and follow-up/consumption of samples/GWP, together with total overview of omni-channel promotion strategy. § Develop CRM ecosystem with tailored annual plan based on marketing calendar and consumer analysis.
• Design right program for retain loyalty consumers, and new consumer recruitment.
• Seek for opportunity to collaborate and activate landlord client base with right event placement.
• Lead the discussion with global stakeholders for local insight feeding and local initiative validation.

MAIN KPIs OF THIS POSITION § Sales target achievement, key channel business performance § Event and CRM activation ROI § Budget control § C3 Inventory control, Forecast accuracy § Image & qualify of event execution PROFILE § Sufficient understanding of beauty industry retails, cosmetics related experience is preferred § 10 years or above related experience, familiar with retail operation § Passionate and innovative; flexible with open mind § Excellent numerical and analytical skills as well as a strong creative mindset § Good luxury sensitivity § A ‘can-do’ attitude and a history of exceeding expectations § Good communication skill § Work independently & pro-actively § Drive for results § Good team developer