Omni-Channel Engagement Manager -Beijing

Job description

Key Responsibilities

Analyze patient and consumer journeys to identify key moments, unmet needs, conversion barriers and opportunities for improvement. Translate brand strategy, market insights and patient/consumer insights into actionable omni-channel recommendations and initiatives. Develop and drive integrated cross-channel initiatives aligned with business priorities, brand strategy and patient needs. Partner closely with Brand, Hospital, Private, Retail, E-commerce, Consumer Engagement and other cross-functional teams to strengthen channel integration and ensure effective execution.

Independently manage omni-channel initiatives from planning and stakeholder alignment through implementation and performance evaluation. Define and track initiative-level KPIs, leverage performance insights and recommend data-driven actions to continuously improve patient engagement, conversion and treatment continuity. Conduct cross-channel reviews, capture key learnings and explore innovative, practical and compliant approaches to improve business effectiveness.

What We Are Looking For

Bachelor’s degree or above in Marketing, Business, Communications, Life Sciences or a related discipline. Relevant experience in pharmaceutical marketing, consumer healthcare, omni-channel marketing, customer engagement or related fields. Strong product and brand thinking, with the ability to connect market and patient insights with business challenges and translate them into clear strategies and actions. Hands-on experience in integrated marketing, patient/customer journey management or cross-channel initiatives.

Exposure to out-of-hospital channels such as Retail, E-commerce, O2O, Digital, Private Market or Consumer/Patient Engagement would be highly relevant. Demonstrated ability to independently drive complex initiatives and collaborate effectively across multiple stakeholders and functions. Strong strategic and analytical thinking, with the ability to identify opportunities, solve problems and make data-informed decisions. Strong ownership, execution and influencing skills, with the ability to drive results in a dynamic and cross-functional environment.

Experience in obesity, chronic disease management or consumer health would be an advantage. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.