Head of Consumer Data Activation (CRM, Retail Media)

Job description

Hello , we’re L’Oréal , We're not just building brands , we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it ). Intrigued ? Keep reading , this might be the opportunity you've been searching for. A Day in the Life Reporting to the Chief Digital Media Officer in Prague, y ou will champion a data-driven consumer activation approach to drive audience strategy and execution for DDX and Retail Media .

Your key mission responsibilities will include : First Party (1P)

Acquisition & CRM

Scale sustainable 1P acquisition ( Qualifio , Lead Gen) to hit addressable targets, accelerate rich data profiling (skin/hair types), and design personalized O+O engagement journeys.

Second Party (2P) Data Partnerships

Expand the 2P roadmap, segmentations, and custom audiences with major eRetailers utilizing Data Clean Rooms ( LiveRam p Safe Haven).

Retail Media Excellence

Drive the retail media strategy via AdTech platforms ( Criteo , CitrusAd ) for onsite / offsite programmatic campaigns , manage agency partnerships , and support Joint Business Partnerships ( JBPs ).

Governance & Budget

Oversee the annual DDX budget , manage external partners , and serve as the Data Privacy Champion . P rofessional working proficiency in English (fluency in Czech, Slovak, or Hungarian is an advantage). We Are Looking For Min 5-8 years Hands-on retail Media & AdTech experience: Deep understanding of eRetailer AdTech platforms (e.g., Criteo, CitrusAd ), programmatic campaigns (onsite and offsite) and CDP (customer data platform)

Strategic & Analytical Leader

Proven ability to implement long-term audience activation strategies , analyze CRM/ media performance , and optimize attribution models .

Lifecycle Champion

Highly skilled at translating behavioral data into targeted CRM triggers that drive Customer Lifetime Value (CLV).

Collaborative Influencer

Exceptional communicator who effortlessly guides cross-functional teams and senior stakeholders . What’s In It For You A place for you to leave your comfort zone and grow beyond your potential ( here , you’ll be encouraged to try new things and take risks !) Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal An environment where people of every ethnicity , social background , age , religion , gender and sexual orientation as well as people with disabilities are accepted , can speak up , will thrive and are celebrated !

A place where you can contribute to something bigger ! Many of our brands have societal / environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents . For more than a century , L’Oréal has devoted itself solely to ‘ Create beauty that moves the world ’; it is now the industry world leader with €42 billion consolidated sales . Together , we solve complex challenges at scale , while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet .

Today , L’Oréal includes over 9k experts in beauty tech , digital , data and e- comm and is constantly growing . Championing Beauty Tech , we invent the beauty of the future while becoming the company of the future . We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way . The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression , sexual orientation , visible and/ or invisible disabilities , socio-economic and/ or multicultural origins , health conditions , age , religion , or any other characteristics protected by law .

Qualifications

Masters