Group Brand Manager, PPD

Job description

Ready to take your strategic leadership to the next level and shape iconic professional beauty brands in a distinctive business environment? At L’Oréal’s Professional Products Division (PPD) , we work with salon professionals, leading stylists and consumers who value premium haircare. Our portfolio includes L’Oréal Professionnel Paris, Kérastase, Redken and Matrix. As Group Brand Manager , you’ll help shape the brands’ long-term direction, lead a team of brand managers and contribute directly to category growth and profitability.

Your mission Build brand strategies that deliver sustainable growth in Ukraine—connecting the needs of salon partners with the expectations of consumers, while bringing global brand direction to life in the local market.

What you’ll do Set strategic direction

Develop three-year and annual marketing strategies for the brands and category, informed by global guidelines and local market dynamics.

Lead portfolio and business performance

Shape pricing and channel priorities across salons, e-commerce and selective retail; manage A&P budgets and maximize campaign ROI.

Connect B2B and B2C

Lead integrated campaigns that build consumer demand through media, digital, influencers and events, while engaging salon partners through commercial launches, hairdresser programs and education.

Bring teams together

Partner closely with Commercial and Sales, Education, Trade Marketing, PR and Advocacy, and Digital teams.

Develop people

Mentor and motivate brand managers, support their professional growth and help nurture future marketing leaders. What you’ll bring Strong strategic marketing and commercial experience, including developing and delivering integrated campaigns across Digital, Trade, Media, PR and KOLs. A solid understanding of brand financials, including P&L, A&P allocation, profitability analysis and sales forecasting. Experience with B2B2C and omnichannel business models, and the ability to build strategies that resonate with both professional partners and consumers.

Experience in premium or selective products, or the salon business, is an advantage. A data-driven mindset and the ability to turn market trends, consumer behavior and research into sound business decisions. Experience managing people or mentoring colleagues, with the ability to set clear goals and develop talent. Strong influencing, collaboration and negotiation skills, including confidence working with senior stakeholders, agencies and business partners.

Upper-intermediate English (B2) or above, for working with global teams and presenting internationally. What’s In It For You A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!) Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!

A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. The Consumer Products Division is on a mission to democratize beauty at its best.

That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Qualifications

Bachelor