Japan - DDX Sr.Specialist/Manager, LUXE YSL

Job description

Key Job Accountabilities 主要職務 Building and driving CRM models that enhance the band engagement & new customer retention, build mid-long term customer journey for rapid growth of YSL. Leverage data analytics to execute unique YSL CRM strategies with strong sense of speed.

Membership Program Management

Plan and execute membership programs to elevate customer experience and strengthen engagement. Focus on customer development by improving new customer repeat rates and driving cross-selling for Foundation and Skincare categories.

Lead Online DDX

Formulate digital customer experience strategies, set KPIs, and execute initiatives based on the overall customer strategy. Plan and execute online live streaming events collaborating OBM.

Digital Channel Activation

Manage the official LINE account and design / Execute personalized campaigns leveraging Marketing Automation (MA).

Data Analysis & Optimization

Analyze customer data to contribute to campaign planning, ROI optimization, and strategic decision-making. Must Have Aspects 必須項目 - We are looking for an adaptable, highly motivated, and proactive individual who can thrive in a fast-paced environment.

Collaboration Skills

• Ability to collaborate closely with marketing, retail, and CMO teams, bridging different perspectives,driving consensus, and executing projects effectively.

Data Analytics Skills

• Practical analytical skills to extract insights from diverse data sources and translate them into actionable, high-impact CRM strategies and execution.
• Fluent Japanese and English proficiency (Business intermediate level)
• Professional experience in marketing or CRM - Strategic Thinking: High adaptability and problem-solving skills in a fast-changing environment.
• Strong passion for the cosmetics and beauty industry. Preferred Qualification 希望項目 - FMCG (not necessarily from cosmetic business) background - CX related background