Japan - Brand Business Leader（PPD）

Job description

Main mission

Owner of Brand Marketing Strategy across all channels Protect and grow brand equity, product portfolio across all executions and touchpoints Key Job Accountabilities 主要職務 Ownership of the brand strategy and vision

• Develops the omnichannel brand strategy in a B2B, B2C and business centric approach
• Develops a growth plan and implements, including price strategy
• Develop overall product launch plan while validate campaigns, ensures brand equity consistency across touchpoints
• Supervise O+O marketing plan and cycle, align with entities
• Supervises POS, Salon strategies
• Supervises Communication/Media plan
• Supervises Media / Advocacy and Education plan Product portfolio management & communication
• Prepare launches plans, briefings and reportings with internal and external stakeholders
• Manage sales forecasts with channel owners
• Create forecasts for new products, launches
• Manage A&P in agreement with the deputy GM of the division Team development
• Manage marketing team, including product team
• Build a high performance team and create a collaborative, inclusive place to work Collaboration
• Work with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames Must Have Experience 必須項目 Business level to fluent both Japanese/English Marketing management +5 years Leadership role and people management Haircare and color category and brand building Financial knowledge (P&L, expansion analysis, sales forecasts) Omnichannel consumer journey marketing Media planning and executional knowledge
• Research and market data analysis Experience in B2B ecosystem with preferebly also B2C experience.
• Preferred Qualification 希望項目 BtoB, retail business marketing experience Paid, owned, earned digital marketing expertise Skills required Marketing strategy design Brand portfolio management Data driven descision making Budget management Stakeholder management People development Good presentation level Product pricing Content strategy design based on consumer journeys Omnichannel experience design

Qualifications

Bachelor