Senior Marketing Specialist

Job description

You will develop and optimize email campaigns, nurture programs, event communications, and marketing performance dashboards using D365, Sitecore, and Google Analytics

• Create and coordinate marketing content, digital assets, website updates, and customer communications while maintaining brand and editorial standards Further, plan and execute trade shows, conferences, webinars, roadshows, and internal events to increase engagement, attendance, and lead generation
• Collaborate with sales, business development, leadership, and external partners to align marketing campaigns and support lead follow-up
• Monitor campaign performance, maintain data quality and compliance, and deliver reporting on results, trends, and opportunities for improvement Also, manage multiple projects, timelines, budgets, and stakeholder expectations while identifying opportunities to improve marketing processes and technology