Sr. Analyst, Digital Shelf

Job description

Holds end-to-end PDP content responsibility for customers within Alternate Channels sales area. Leverages content intelligence, customer partnerships, and digital shelf tools to establish the strategy and lead the execution of processes to drive Organic Product Placement, Sales, Market Share, and Content Accuracy for customers under responsibility.

SEO Enhancement

Improves product search rankings through keyword analysis, on-page optimization, and other SEO techniques.

AEO Enhancement

Improves AI product citations and recommendations on the agentic shelf via content optimizations and AEO techniques.

Content Effectiveness

Analyzes content performance and makes data-driven recommendations to enhance product descriptions, images, and videos for improved consumer engagement and conversions.

Syndication and Content Management

Works with agency partners and vendor platforms to syndicate product content accurately and efficiently across retailer platforms, ensuring consistency and relevance.

Taxonomy Management

Develops and maintains a structured product taxonomy that aligns with retailer requirements, enhancing searchability and navigation for customers. Proactively identifies opportunities for test & learns to further understand organic growth opportunities within customers and leads their execution through to completion. Analyses results, derives key learnings, and establishes process for learning adoption and continuous improvement.

Partners closely with Omni-Shopper Marketing, Sales, and key external partners to align on business opportunities, drive execution, and measure results. Reports on digital shelf performance, shares strategic initiatives, identifies and delivers learnings with organization and leadership as required. 1-3 years experience in digital shelf management, eCommerce, Shopper Marketing, or a related field. CPG experience preferred but not required.

Demonstrated thought leadership in eCommerce marketing. Proficiency in Microsoft Office tools like PowerPoint and Excel. Experience with PIM platforms like Salsify & Syndigo is preferred but not required. Strong communication skills with ability to collaborate across many cross-functional teams. Leadership skills to complete problem-solving tasks and make decisions autonomously. Ability to think strategically about information that will help stakeholders understand opportunities and impact on the business.

Ability to leverage insights from data and research for continuous process improvement. Ability to take ownership of the business and lead. Multi-tasker who can manage projects across multiple categories at once. Naturally inquisitive, highly driven, and very self-sufficient. 1-2 trips per year (subject to change based on team/customer needs)