Trade Marketing Manager Malaysia, Singapore, Brunei & AHG

Job description

Profitable Delivery of the AOP through sales

Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM. Work with sales (challenge, provide input & support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility. Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs. Focus category volume calls, understand performance drivers and work with sales to address needs.

Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely working with KHC & Distributor Sales Teams.

Delivery of Commercial Effectiveness Plans

Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team. Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution. Responsible for translating the regional category, product & brand strategies into localized promotional strategies. Execute in-store offtake marketing programs & customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.

Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors. Ensures the strategy deployment for the price and assortment positioning. Support BDM in eCommerce operations. Bachelor's degree or above in business management or related field 3 - 5 years experience in FMCG Strong commercial and financial acumen and good in improving profitability and trade spending effectiveness and efficiency Experience in working with channel partners with proven record in creating and executing revenue generating programs / initiatives Passionate, positive and enthusiastic mindset