Senior Brand Manager Nordics

Job description

Develop the promotional trade marketing calendar for the product categories. Manage investments in trade channels and monitor the execution of promotional actions with the sales team. Develop a strategy for revenue growth in sales channels and portfolio analysis. Working closely with Nordic and global teams, internal stakeholders, and agency partners, you will bring commercial focus, structure, pace, and strong project leadership to the Nordic business.

• Build and deliver a three-year growth roadmap and annual brand plans across channels for the portfolio, with Heinz as the primary focus
• Translate agreed portfolio and innovation priorities into clear go-to-market and activation plans for the Nordic markets
• Develop and execute integrated campaigns, product initiatives, and locally relevant activations across Nordic markets
• Manage the brand budget, optimize investment against agreed priorities and KPIs, and connect marketing activity to sales, penetration, and market-share growth Brief and lead media, creative, and activation agencies from development through delivery
• Adapt global campaigns and develop local assets for Nordic consumers while ensuring consistent and distinctive brand execution
• Lead launches and marketing projects in close collaboration with Sales, Category, Finance, Supply Chain, global teams, and agency partners
• Monitor brand performance, consumer insights, and market trends, turning complex findings into clear recommendations and actions
• Bachelor's degree in Marketing, Business Administration, or a related field.

Relevant FMCG experience in a comparable marketing role, with a background in either brand ownership or agency management. Proven success developing marketing plans and leading projects from strategy through execution Experience managing budgets, media, communications, brand activation, and agency relationships. Commercial mindset with excellent communication and stakeholder management skills. Fluent in English is a must have; additional Nordic language skills are an advantage.

A structured, hands-on approach with strong attention to detail combined with confident communication and the ability to influence across functions and markets. Resilience, positive energy, strategic thinking, and a strong ownership mindset.

Can-do mentality

You work pro-actively, solution-oriented and get things done.

Analytical

We are a very data-driven company, so strong analytical capabilities is key and having the ability to translate complex data into simple solutions and presentation while taking an analytical approach is key Ability to simplify: You find simple solutions to complex challenges Thrives under pressure: A fast-paced and dynamic environment is what keeps you energized Team player: You always work towards the same common goal together with your teammates and ensure efficient and effective alignments