Marketing Automation Specialist

Job description

Under routine supervision, this position is responsible for supporting all aspects of marketing automation. The incumbent will analyze data from multiple sources to report on campaign effectiveness and promote utilization of J.B. Hunt's marketing technology stack. The incumbent will create programs and assist with implementing automation campaigns.

Key Responsibilities

• Promote quality assurance and building audiences through reviewing various campaign details and identifying potential issues
• Compile and analyze data from campaign results from the automation platform to identify areas of opportunity; propose recommendations based off campaign results
• Support senior team members building the architecture of automated campaigns
• Analyze data and make recommendations to improve data flow efficiency
• Contribute to best practices for building campaigns
• Build programs used within campaigns; assist in building workflows, customer journeys, and implementing automation features Monitor Marketing key performance indicators (KPIs) to evaluate the effectiveness of implemented campaigns
• Analyze campaign performance metrics using analytics tools to track return-on-investment (ROI), identify trends, and provide actionable insights for campaign optimization
• Apply knowledge of marketing strategies to monitor consistency in branding and messaging across marketing channels
• Maintain up-to-date knowledge of marketing automation best practices, emerging technologies, and industry trends to recommend solutions

Qualifications

Minimum Qualifications

• Bachelor’s degree in marketing, Business, or related field with at least
• 2 years of experience with marketing automation tools, data analytics, or related field Preferred Qualifications: Experience using Marketing Automation tools Experience with Email Marketing
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.) Experience with Data Management Experience in customer relationship management tools, including reporting and field management
• Ability to effectively transmit, receive, and accurately interpret ideas through various mediums
• Ability to work with a variety of individuals and groups in a constructive and collaborative manner
• Knowledge of approaches and techniques for recognizing, anticipating, and resolving operations or process problems
• Ability to process information with high levels of accuracy
• Ability to accurately analyze situations and reach productive decisions based on informed judgment
• Ability to develop and track challenging goals that support business strategies This position is not eligible for employment-based sponsorship.

Bachelors

Marketing (Required), Bachelors: Business Communications (Required) Data Analysis, Marketing