Senior Marketing Manager - Academics & Society

Job description

Primary Function of Position The Senior Marketing Manager, Academics will shape the future of da Vinci surgery by working directly with academic medical centers to drive formal endorsements, standardized training, and programmatic best practices. You will drive C-suite alignment, curriculum adoption, and help AMCs attain the academic tripartite mission leveraging clinical data, peer-reviewed research, and faculty advocacy to establish da Vinci & Ion as a proven standard of care.

Collaborating across Marketing, Product, Digital, Customer Training, and Key Accounts, you will align academic and society strategies to drive training standardization, faculty mentorship, and sustainable procedural growth by: Shaping the future of surgical education through da Vinci curriculum integration, resident training benchmarking, publication of training protocols, and scaling best in class training with key faculty.

Establishing evidence-based training standards, including scalable strategies for Force Feedback, Case Insights, Telepresence, and Dual Console integration across top Academic Medical Centers.

Strengthening academic chair and chief networks

building success stories and collaborations with Hospital Leaders, Department Chairs, Division Chiefs, and Program Directors to accelerate multi-specialty adoption and research. Collaborating with Academic Key Customer Directors and internal teams (Clinical, Product, Digital, Customer Training, MSL) to scale best practices in faculty development, resident support, and benign procedural adoption. Collaborating with US Product Marketing teams to Expand cross-specialty adoption of da Vinci 5, SP and Ion by integrating the latest advancements into academic strategies.

Roles and Responsibilities

• Build and execute Academic Total Program Observations across several major

Academic Medical Centers

• Develop and execute Academic IDN Summits across major healthcare networks that shape the future direction and growth of these key customers
• Develop and execute strategic academic engagement platforms—including executive forums, national user conferences, and peer-to-peer education—that influence institutional priorities, accelerate technology adoption, and create measurable opportunities for programmatic growth.

Liaise with the Academic Key Accounts team to build and execute influencer marketing across healthcare systems.

Elevate early practice alumni as thought leaders

Position early practice academic medical center alumni as da Vinci champions, elevating them as key influencers and thought leaders. Develop academic faculty KOLs who can shape Program Director belief and effective programmatic adoption of da Vinci as part of academic tripartite mission. Empower the next generation of academic influencers by integrating thought leaders into local peer-to-peer events and key sessions at Intuitive 360, CONNECT, and society symposia to drive belief and adoption of da Vinci.

Develop scalable strategies and tactics for shepherding da Vinci trained residents and fellows into early practice roles where they can develop and scales their da Vinci and Ion practices, including development of early practice mentorship events. Collaborate closely with our Market Activation and Outreach Team to help Academic Medical Centers develop and deploy messaging that elevates the impact of da Vinci surgery and Ion bronchoscopy across patients and providers.

Amplify academic success stories by highlighting case studies from across the country on resident training best practices, benign procedure integration, and da Vinci 5 case studies in academia.

Qualifications

Skill/Job Requirements Education

Bachelor’s degree in marketing, Business, Health Sciences, or related field required; advanced degree (MBA, MPH, or related) preferred.

Experience

10+ years of marketing, partnership, or program management experience in the healthcare or medical device industry, with a focus on academic, clinical, or society engagement.

Expertise

Demonstrated success in forging strategic partnerships with academic institutions and/or professional societies. Proven ability to drive curricular development and educational initiatives in a matrixed environment.

Communication Skills

Excellent verbal and written communication skills, with the ability to engage, influence, and inspire stakeholders ranging from senior society leaders to residents and fellows.

Analytical Skills

Proficient in market and data analysis; ability to translate insights into targeted strategies that support organizational goals.

Project Leadership

Strong record of managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.

Travel

Willingness to travel for academic site visits, trade shows, society events, and other business needs. 50% travel

Core Competencies

Strategic Mindset: Visionary thinker who connects academic and society trends to long-term organizational objectives.

Relationship Management

Skilled in establishing trust-based relationships with KOLs, faculty, society leadership, and administrative teams.

Collaboration & Influence

Able to unify cross-functional stakeholders—from Clinical Marketing to Digital Solutions—to deliver cohesive and effective programs.

Innovation & Adaptability

Quick to pivot strategies based on emerging research, feedback from academic and society partners, and evolving market conditions.

Passion for Healthcare Education

Deep commitment to advancing surgical education, improving patient outcomes, and shaping the future of da Vinci surgery.