Global Product Marketing Manager - Endoluminal

Job description

The Global Endoluminal Product Marketing Manager will lead global product marketing and commercialization initiatives across the Ion innovation portfolio, including software, advanced imaging, enabling capabilities, and future platform innovations. This role serves as the voice of the customer and market, translating customer needs, clinical evidence, competitive insights, and technology innovations into differentiated positioning, compelling value propositions, and successful global commercialization strategies.

Partnering closely with Product Management, Commercial, Regional Marketing, Clinical Development, Sales Operations, and Executive Leadership, this individual will shape market strategies, drive launch excellence, accelerate adoption, and help expand awareness and utilization of innovative technologies across the lung cancer care continuum.

Essential Job Duties

Drive global product marketing strategy: Develop market segmentation, customer insights, positioning, messaging, and commercialization strategies for Ion's software, AI, advanced imaging, and future innovations Represent the voice of the customer and market: Synthesize customer feedback, market research, competitive intelligence, field insights, and healthcare trends to identify opportunities, inform business priorities, and support cross- functional decision-making.

Lead commercialization and launch excellence

Develop and execute global go-to-market strategies, launch plans, and adoption programs for new software releases, imaging capabilities, and innovation initiatives.

Develop differentiated value propositions and messaging

Translate complex clinical and technical capabilities into compelling customer-focused narratives, positioning, messaging frameworks, and commercial tools that resonate across customer segments.

Enable commercial success

Partner with Sales, Regional Marketing, and Commercial Learning teams to deliver sales enablement resources, competitive tools, customer-facing content, and field training that support market growth and customer adoption.

Support market development and adoption

Collaborate with regional and cross-functional teams to identify adoption barriers, share best practices, and execute initiatives that drive awareness, utilization, and business growth globally.

Measure impact and optimize performance

Monitor market trends, launch performance, adoption metrics, and competitive activity to identify opportunities and improve commercialization effectiveness.

Qualifications

Required Skills and Experience

• 6+ years of experience in product marketing, strategic marketing, sales, market development, or related go-to-market roles.
• Proven ability to develop and execute commercialization strategies that drive customer adoption and business growth.
• Strong expertise in positioning, messaging, value proposition development, and customer engagement.
• Experience leading cross-functional product launches and commercialization initiatives.
• Ability to translate customer insights, market dynamics, and competitive intelligence into actionable business strategies.
• Exceptional communication, storytelling, presentation, and influencing skills.
• Strong strategic thinking and analytical capabilities with a customer-centric mindset.
• Understanding of healthcare market dynamics, customer decision-making, and adoption drivers.

Required Education and Training

• Bachelor's degree required.
• MBA, advanced scientific degree, or equivalent commercial experience preferred. Working Conditions Ability to travel up to 50%. Some international travel will be required.

Preferred Skills and Experience

• Experience in medical devices, software, AI, digital health, or other innovative healthcare technologies.
• Track record of launching and scaling products across global markets.
• Ability to influence product and commercial strategy through customer insights, market intelligence, and competitive analysis.
• Experience working across diverse global teams and geographies.
• Thrives in a fast-paced, collaborative, and evolving environment.