H&M - Hennes & Mauritz · Shanghai, China

Quick Response Creative Lead

Shanghai, ChinaFull-timeManager or leadDesign

Listed on H&M - Hennes & Mauritz’s official careers site. Posted October 22, 2026. Check that it is still open and apply there.

Apply on H&M - Hennes & Mauritz’s careers site →

Job description

Lead all content creation efforts for the Impuls project, leveraging AI tools and fashion acumen to produce high-quality visuals, dynamic ads, and livestreaming support. You will be responsible for the speed, cost, and performance of creative assets.

Key Responsibilities

Content Creation: ​ Lead all types of Impuls content creation (static visuals, dynamic ads, etc.), with a strong focus on utilizing AI to enhance efficiency.

Performance Optimization

​ Ensure content performance meets FUP targets and drive constant improvement.

Livestreaming Support

​ Curate and provide styling creative support for livestreaming events.

Key KPIs

Added topline sales driven by creative assets. Content creation speed (turnaround time). Content creation costs. Livestreaming KPIs (views, engagement, conversion).

Qualifications

Strong experience in AI content creation. Strong fashion acumen and understanding of current trends. Experience in livestreaming creative curation is a significant plus. Ability to work under pressure and deliver high-quality content rapidly.

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