Owned Media Lead CL/PE/UY

Job description

WHAT YOU DO As a Owned Media Lead you plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform. You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals.

CRM Planning & Channel Execution

• Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned Customer Data, Content Personalization & SEO Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth Support Commercial team with SEO actions Cross‑Functional Collaboration & Membership Activation
• Coordinate with Paid Media
• Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency
• Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines.

WHO YOU ARE

You bring a background in marketing or digital communication, with strong analytical skills and solid experience in CRM or digital channel management.

You communicate clearly, manage stakeholders effectively, and feel confident using data, platforms, and tools to deliver targeted and impactful customer communication Education Degree in Marketing, Comms., Business or related field Skills

• Knowledge of email, app, and digital channel management
• Strong analytical and data interpretation skills
• Proficient in campaign performance tracking and reporting tools
• Excellent communication and stakeholder management skills Experience 5-7 years of experience in CRM, or media planning (preferably in retail or e-commerce)