品牌策划（全球化）

Job description

Key Responsibilities

• Global Communications Strategy
• Develop the global communications strategy to enhance the company’s global reputation and support business objectives.
• Define communication priorities, key themes, and messaging frameworks across global markets.
• Partner with internal and external stakeholders to ensure strategic alignment across all communications touchpoints.
• Monitor communications effectiveness and provide insights for continuous improvement.
• Global Content Creation
• Lead the creation and localization of global communication materials, including English press releases, Q&As, talking points, speeches, and core messaging documents.
• Ensure all global content is accurate, engaging, and aligned with the company’s tone and positioning.
• Collaborate with regional and subsidiary teams to adapt messaging for local relevance while maintaining global consistency.
• Global Branding Support
• Work closely with the Global Branding Team to strengthen and evolve the company’s global brand identity and reputation.
• Support strategic brand campaigns, storytelling initiatives, and creative content development.
• Contribute to efforts that build, maintain, and increase global brand equity across markets.
• Global PR Network Liaison
• Act as a key liaison within the Geely Auto Group global PR network, aligning communication strategies and messaging across subsidiaries and regions.
• Facilitate collaboration and knowledge-sharing between PR teams globally.
• Coordinate cross-market communication activities and joint campaigns to ensure a cohesive global narrative.

Qualifications

• Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 5 years of experience in international communications, public relations, or branding.
• Exceptional writing and editing skills in English; proficiency in Mandarin is a plus.
• Proven experience in developing and executing global communication strategies.
• Strong understanding of international media landscapes and multicultural brand communications.
• Ability to work cross-functionally and across time zones with diverse global teams.
• Strategic thinker with a hands-on attitude and excellent project management skills.

Preferred Attributes

• Experience in the automotive industry or related sectors.
• Background in managing PR agencies or working with global networks.
• Creative mindset with a strong sense of storytelling and brand-building