Specialist, Partner Retail Activation (1 Year External Contract)

Job description

Purpose & Overall Relevance for the Organization

Act as the key liaison between adidas Wholesale/KAM teams and partner stores to ensure seamless execution of brand campaigns, store activations, visual merchandising, operational readiness, and retail excellence.

Key Responsibilities

Campaign Execution: Execute the rollout of seasonal campaigns and product launches across wholesale accounts. Ensure all marketing tools, POSM, and VM assets are delivered on time, and compile post-campaign performance reports.

Partner Store Operations

Partner Store Operations: Serve as the primary point of contact for wholesale accounts. Manage logistics for new store openings, renovations, and SIS installations, while addressing immediate operational challenges at the retail floor level.

Visual Merchandising & Brand Standards

Ensure partner stores strictly follow adidas brand and VM guidelines. Conduct regular physical store audits and work directly with customers to improve product presentation.

Cross-Functional Coordination

Liaise closely with internal teams (KAM, Marketing, VM, SCM) and customers to ensure everyone is aligned on activation timelines, operational dependencies, and rollout schedules.

Commercial Support

Help KAMs maximize sell-through by maintaining superior in-store execution. Track local launch performance metrics and identify floor-level opportunities for better branding or display placement.

Project Management

Maintain activation calendars and rollout schedules. Track operational budgets for store investments and proactively escalate any risks, bottlenecks, or supply delays to management.

Key Performance Indicators

Activation Execution Rate: % of store campaigns completed on time against target launch schedules.

Store Compliance Score

Audit pass rate for VM and brand presentation standards.

Launch Readiness Score

On-time operational setup score for key commercial moments.

Sell-Through Uplift

Contribution to sell-through performance across activated partner doors.

Customer Satisfaction

Account feedback on operational support and responsiveness.

Issue Resolution Turnaround Time

Speed in resolving store-level operational gaps.

SIS / Store Upgrade Completion Rate

On-schedule execution of refits and SIS display upgrades.

Knowledge, Skills and Abilities

Diploma or Degree in Marketing, Business, Retail Management or a related discipline 3-5 years of relevant experience in retail activation, trade marketing, visual merchandising, retail operations or project management Experience working with wholesale partners or within the sports, fashion or consumer retail sector is preferred

• Strong project management, stakeholder coordination and problem-solving skills Commercially minded with strong attention to detail and the ability to manage multiple priorities
• Strong written and verbal communication skills, with proficiency in Microsoft Office Independent, proactive and comfortable conducting regular store visits Passion for sports and interest