整合营销/市场经理 - 拉美储备

Job description

Campaign Strategy and Execution

Plan, lead, and execute omni-channel communication and marketing campaigns in the Colombia market, ensuring excellence in concept creation, design, messaging, and communication materials.

Strategic Collaboration

• Work closely with commercial and cross-functional retail teams to ideate and execute campaigns that align with business goals.

Data-Driven Approach

• Utilize data-driven insights to identify key customer segments and sport-related needs, tailoring campaigns for maximum impact and effectiveness.

Campaign Calendar Management

• Strategize and plan the campaign calendar, ensuring timely and effective execution of all marketing initiatives.

Performance Evaluation

• Collate, evaluate, and report on campaign performance and sales conversion against established KPIs, identifying trends and insights for continuous optimization

Cross-Functional Coordination

• Bridge the communications between HQ Marketing team, Regional Marketing and Colombia Marketing to align the key strategies and make sure the execution is aligned with the HQ requirements.

External Partner Coordination

• Liaise and coordinate with external marketing agencies to guide campaign creative direction and media planning.

Campaign budget management

• Manage and allocate the reasonable budget for difference marketing activities to fulfill campaign goals.

Qualifications

- Bachelor's Degree or above

• At least 5 years of experience managing and executing product marketing campaigns preferably in smartphone or tech industry
• Excellent professional level of English communications, Mandarin Chinese is a plus
• Results-oriented with strong communication and project management skills to get stuff done
• Vital and responsible, self-motivated & adaptable in the field of a fast changing and start-up environment
• Passionate about technologies and consumer electronics products
• Collaborative team player with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward - A proactive individual with can-do mindset and who is able to work independently as well as a team-player