增长产品经理Growth Product Manager

Job description

职位描述

• 负责新客增长策略的制定与落地，对支付新客规模的持续快速增长负责；
• 以用户规模增长目标为导向，通过数据分析、AB实验及用户研究，明确增长核心方向，搭建可持续的获客体系；
• 深入分析新客转化漏斗，识别各环节流失卡点，设计针对性的产品方案和运营策略，提升转化效率；
• 协同营销、渠道、平台等团队，拉通跨团队资源推动增长项目落地；
• 参与AI在业务场景的创新应用落地，负责AI产品方案的PRD撰写、实验设计及数据迭代；
• 关注行业趋势及竞品动态，沉淀增长方法论，持续优化增长策略。 任职资格
• 本科及以上学历，3年及以上互联网产品经验，有独立负责用户增长/获客/转化方向的经历者优先；
• 熟悉增长方法论，有体系化的增长思路，有可量化的成功增长案例；
• 具备较强的数据分析能力和实验思维，能从数据中定义问题、设计实验、验证假设，推动策略迭代；
• 优秀的跨团队协同推动能力，能拉通营销、运营、算法等多方资源拿到结果；
• 主动进取，具备较强的自驱力和执行力，善于主动发现机会并推动落地；
• 有AI产品经验者优先；有OTA/出行/交易型产品背景者优先。 Job Description
• Responsible for formulating and implementing new customer growth strategies, and ensuring the continuous and rapid growth of new payment customers;
• Guided by user growth targets, identify core growth directions and build a sustainable customer acquisition system through data analysis, A/B testing, and user research;
• Conduct in-depth analysis of the new customer conversion funnel, identify drop-off points at each stage, and design targeted product solutions and operational strategies to improve conversion efficiency;
• Collaborate with marketing, channel, and platform teams to leverage cross-team resources and drive the implementation of growth projects;
• Participate in the innovative application of AI in business scenarios, responsible for writing PRDs for AI product solutions, designing experiments, and iterating data;
• Monitor industry trends and competitor activities, refine growth methodologies, and continuously optimize growth strategies.

Job Requirements

• Bachelor's degree or above, 3+ years of experience in internet product development, with priority given to candidates who have experience independently managing user growth/customer acquisition/conversion.
• Familiar with growth methodologies, possessing a systematic growth strategy and quantifiable successful growth case studies.
• Strong data analysis skills and experimental thinking; able to define problems from data, design experiments, verify hypotheses, and drive strategy iteration.
• Excellent cross-team collaboration skills; able to leverage resources from marketing, operations, algorithms, and other departments to achieve results.
• Proactive, with strong self-motivation and execution capabilities; adept at proactively identifying opportunities and driving their implementation.
• Priority given to candidates with AI product experience; priority given to candidates with OTA/travel/transactional product background.