定价和补贴策略运营专家 | Pricing & Subsidy Strategy Operations Expert

Job description

职位描述 价格策略统筹

负责景点玩乐业务（含国内与海外）的价格竞争力策略，覆盖价格采集与监测、优劣势评估、分层应对及收益管理。

数据置信度建设

调研行业优惠与补贴机制，完善价格采集与交叉校验，沉淀可信的价格数据及分析口径，支撑周/月度监控与价格专题分析。

推动价格与补贴能力产品化

推动比价能力自动化、产品化；基于采集结果设计应对方案，涵盖玩法机制、目标人群与补贴形式（如定向优惠、交叉投放、节点投放等），明确适用场景，并协同产研落地。

开展价格实验测试

设计并复盘价格实验，结合曝光转化、单 UV 产值、份额等指标评估因果效果，识别不同景点/产品的价格敏感差异；沉淀含机酒交叉、复购 LTV 等在内的收益评估方法，据此迭代补贴策略优先级。

成本与商务协同

制定分品类补贴红线，联动业务与供应商，在保持价格竞争力的同时做好成本管控。 任职资格 本科及以上，5 年以上OTA / 本地生活 / 电商定价或增长策略经验；有门票、玩乐或酒旅交叉经验优先。 能独立完成「假设—口径—验证—规则沉淀」闭环；熟练使用 SQL，擅于使用AI工具进行数据分析。 对价格弹性、补贴效率、竞争环境下的取舍有判断力，并输出可落地的策略文档。 具备跨部门推动力，能协同业务、产研、数据把策略做成系统能力。 英语可作为工作语言，阅读海外渠道页面、协议条款与数据口径。

Job Description Price Strategy Orchestration

Responsible for the price competitiveness strategy of the Attractions & Experiences business (covering both domestic and overseas), spanning price collection and monitoring, strengths/weaknesses assessment, tiered response, and revenue management.

Data Confidence Building

Research industry discount and subsidy mechanisms, improve price collection and cross-validation, and build up trustworthy price data and analysis definitions to support weekly/monthly monitoring and price-themed analysis.

Driving the Productization of Pricing & Subsidy Capabilities

Drive the automation and productization of price comparison capabilities; based on collection results, design response plans covering mechanism design, target audience, and subsidy formats (e.g., targeted offers, cross-placements, campaign-node placements, etc.), define applicable scenarios, and work with product & engineering to land them.

Conducting Price Experiment Testing

Design and review price experiments, evaluate causal effects based on metrics such as impression conversion, revenue per UV, and share, and identify price sensitivity differences across attractions/products; build up a revenue evaluation methodology including flight-hotel cross-selling, repurchase LTV, etc., and iterate subsidy strategy priorities accordingly.

Cost & Commercial Collaboration

Set category-specific subsidy red lines, and work with business teams and suppliers to maintain price competitiveness while keeping cost under control.

Qualifications

Bachelor's degree or above, 5+ years of experience in pricing or growth strategy at OTA / local life services / e-commerce; experience in tickets, experiences, or hotel-travel cross-category work preferred. Able to independently complete the closed loop of "hypothesis — metric definition — validation — rule accumulation"; proficient in SQL, and skilled at using AI tools for data analysis. Judgment on price elasticity, subsidy efficiency, and trade-offs in a competitive environment, and able to output actionable strategy documents.

Cross-departmental driving capability, able to work with business, product & engineering, and data teams to turn strategy into systematic capability. English as a working language, able to read overseas channel pages, agreement terms, and data definitions.