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Tencent Holdings · Chengdu

《王者荣耀》电竞产品运营

Chengdu

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.

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Job description

Responsibilities

  • 结合游戏版本、赛事节奏及用户生命周期,制定长线的活跃运营规划,达成游戏活跃目标;
  • 主导运营活动的策划与执行,制定符合用户需求、赛事体验的活动;
  • 关注《王者荣耀》、KPL赛事用户的变化趋势,及时捕捉用户需求变化,产出符合用户需求的活跃内容;
  • 以数据为导向,持续分析活跃举措的效果,并优化迭代活跃策略。 Requirements
  • 本科及以上学历,拥有长生命周期大DAU游戏活跃运营相关经验者优先;
  • 熟悉王者荣耀及其他主流电竞赛事体系,对游戏社区、战队、选手动态有深入了解;
  • 能够在多团队合作的环境中推进项目落地,有强烈的好奇心,有较强的逻辑思维能力,团队协作能力及跨部门推动力;
  • 熟悉数据分析工具,具备数据驱动运营的思维和方法,能够基于活动数据进行结论分析,洞察、优化。

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