Salesforce Marketing Cloud

Job description

Campaign Management

• Build and execute email campaigns based on marketing briefs, including audience segmentation and targeting.

Email Development

• Design, code, and test responsive email templates using HTML/CSS within SFMC.

Audience Finalization

• Utilize data extensions and segmentation strategies to ensure accurate audience targeting.

SFMC SQL Expertise

• Write and optimize complex SQL queries for data segmentation and personalization.

Automation Builder

• Develop and manage automated workflows for recurring campaigns and data processes.

Journey Builder

• Create and maintain customer journeys to enhance engagement and lifecycle marketing.

SMS Campaigns

• Implement and manage SMS messaging campaigns using SFMC Mobile Studio.

API Integrations

• Work with SFMC APIs for data synchronization and integration with external systems.

Data Management

• Ensure data hygiene, compliance, and proper use of subscriber data across campaigns.

Performance Optimization

• Monitor campaign performance, troubleshoot issues, and recommend improvements.