Twilio Segment CDP Lead

Job description

Job Description

• Twilio Segment CDP Lead / Architect (Enterprise Implementation)

Role Overview

We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise-scale CDP implementations using Twilio Segment. This role will drive end-to-end customer data enablement across ingestion, identity resolution, governance, and real-time activation. The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.

Key Responsibilities

• Segment CDP Implementation & Configuration
• Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments
• Enable data ingestion via SDKs, APIs, and third-party integrations
• Implement tracking plans, Protocols, and schema validation for data governance
• Build custom integrations using Segment Functions and APIs
• Identity Resolution & Profile Management
• Design and implement customer identity graphs across digital and offline channels
• Enable real-time identity stitching using identify() and alias() models
• Manage unified customer and prospect profiles for activation and analytics
• Cloud Data Platform Integration (AWS)
• Architect data flows between Segment and cloud platforms (S3, Redshift)
• Implement structured and raw data pipelines, schema design, and lifecycle policies
• Enable Reverse ETL pipelines for downstream activation and enrichment
• Data Activation & Integration
• Enable real-time integrations with marketing and decisioning systems
• Support event-driven architectures for personalisation and campaign activation
• Implement low-latency pipelines for real-time use cases
• Data Governance, Privacy & Compliance
• Implement PII detection, masking, and enforcement mechanisms
• Configure consent management and data privacy workflows
• Ensure compliance with global and local data protection regulations
• Enterprise Integration
• Integrate Segment with identity, observability, and ITSM systems
• Enable multi-channel data ingestion across web, mobile, CRM, and contact centre systems
• DevOps & Operations
• Implement CI/CD and Infrastructure-as-Code for Segment configurations
• Enable monitoring, alerting, and observability for data pipelines
• Establish operational support models and governance frameworks Required Skills & Experience - 5–10 years of experience in CDP, Data Engineering, or MarTech platforms
• Hands-on experience with Twilio Segment or similar CDP tools
• Strong expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)
• Experience with APIs, event streaming (Kafka), and integration patterns
• Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns
• Experience in implementing data governance and privacy controls

Nice to Have

• Experience with marketing automation or decisioning platforms
• Exposure to identity platforms (CIAM) and customer analytics tools
• Background in telecom, finan cial services, or regulated industries
• Familiarity with Infrastructure-as-Code (Terraform) and CI/CD pipelines

Key Attributes

• Strong problem-solving and analytical thinking
• Ability to translate business requirements into technical solutions
• Excellent stakeholder communication and collaboration skills
• Ability to operate in complex, multi-system enterprise environments Location Flexible / Hybrid working model </div