Senior Marketing Officer / Marketing Officer

Job description

Requirements

The SHKP Club was established by Sun Hung Kai Properties to provide information and benefits for its members, who currently number over 550,000. We are looking for a reliable, experienced and proactive Senior Marketing Officer to drive integrated marketing communications and end to end member engagement activities across Hong Kong and Mainland China. Bachelor’s degree in Marketing, Journalism, Communications, Business Administration or related disciplines Minimum 8 years’ experience in marketing communication field and event/ project management, preferably in sizeable organizations Hands on experience in end to end event execution, CRM, content creation, copywriting, digital marketing, public relations is preferred.

Agency experience is a plus

• Excellent written and spoken Chinese and English with fluent Putonghua Independent, mature, proactive, well-organized, detail-oriented, highly accountable, capable of managing multi-tasks simultaneously Able to work under pressure & meet tight deadlines; fieldwork, occasional work on weekends/ public holidays and business travel to Chinese Mainland may be required
• Proficient in MS Word, Excel, PowerPoint and Chinese Word Processing Responsibilities
• Develop and customize high quality marketing content for Facebook, Instagram, WeChat, websites, app banners, leaflets, EDMs, and press releases
• Plan, coordinate and execute end-to-end events in both Hong Kong and Mainland, including onsite member acquisition, property viewing programmes, show flat/ property tours, seminars, workshops and lifestyle/ family activities and cross border engagement initiatives Responsibilities include concept development, budgeting, vendor management, logistics coordination, onsite execution, manpower management, post event reporting and CRM follow through
• Ensure marketing content and event communications are accurate, consistent and delivered on time
• Partner directly with Group business units and cross-functional teams to design and implement innovative online and offline marketing campaigns
• Prepare strategic marketing proposals, track campaign KPIs and offer data driven optimisation insights
• Manage vendors, logistics, manpower and post event reporting to ensure seamless execution
• Perform other duties as assigned (Candidates with less experience will be considered for Marketing Officer.)