Integrated Marketing & Communication Specialist (Contractor Role)

Job description

To implement winning Integrated Marketing and Communication (IMC) campaigns for the BU/country segment / sector / product / coverage area in scope, ensuring cohesive and integrated marketing delivery across all advertising, direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences. To contribute to marketing excellence, innovation, partnerships, and collaboration in the BU/country whilst aligning to the Group standards.

Qualifications

Type of Qualification

First Degree Field of Study: Business Commerce, Marketing Experience Required Integrated Marketing Brand & Marketing 5+ years' experience engaging and influencing stakeholders at Executive level , developing and delivering high-impact marketing strategies and plans. Strong understanding of the financial services landscape , including market trends, customer behaviour, competitor activity, and emerging opportunities. Proven experience leveraging marketing technology , including marketing automation platforms, CRM systems, analytics tools, and campaign management solutions to optimise performance and drive results.

Demonstrated ability to create and execute innovative, customer-centric campaigns that resonate with target audiences and strengthen brand engagement. Hands-on experience across digital marketing channels , including social media, email marketing, content marketing, SEO, and SEM. Data-driven mindset with the ability to use insights, metrics, and analytics to measure success, optimise campaigns, and inform decision-making.

Exceptional project management skills, with experience managing multiple priorities, meeting deadlines, and delivering results in a dynamic environment. Proven ability to collaborate effectively with cross-functional teams , ensuring marketing initiatives are aligned to broader business objectives and commercial outcomes.

Behavioural Competencies

Conveying Self-Confidence Developing Expertise Embracing Change Generating Ideas Interacting with People Interpreting Data Technical Competencies: Agency Strategy & Content Management Analysing and Interpreting Information Brand and Product Activations Campaign Planning & Execution Conducting Research Developing an Effective Media Mix Digital Media and Advertising Earned Media & PR Integrated Marketing Leveraging Sponsorships Managerial Budgeting Omnichannel Coordination