Communication Lead, China

Job description

Based in Beijing, the Communications Lead for Societe Generale China is responsible for defining and executing the communication strategy for the Corporate & Investment Banking activities across Mainland China. Working in close alignment with the Asia-Pacific Communications team and local management, the role drives Societe Generale’s corporate profile, supports business priorities, and ensures consistent, compliant and impactful communications across all channels.

Key Responsibilities

Communication Strategy & Execution

• Define and implement the communication roadmap for Mainland China, aligned with regional strategy and business priorities
• Contribute to regional communication initiatives and strategic planning Enhance Societe Générale’s visibility and positioning across key audiences (clients, media, employees, regulators) Content, Digital & Brand
• Develop and deliver high-quality editorial content highlighting business expertise and corporate culture
• Manage local digital platforms (including WeChat and website), ensuring effective content distribution and engagement
• Ensure strict application of brand guidelines across all materials and campaigns
• Support regional campaigns and local advertising initiatives

Events & Partnerships

• Lead the organization of client, corporate and internal events in collaboration with business lines
• Identify and manage local partnerships aligned with SG’s brand (e.g., culture, sports, inclusion) Media Relations & External Engagement
• Build and maintain strong relationships with key media and journalists
• Support and prepare local spokespeople for media interactions
• Drive proactive media engagement to promote the Bank’s activities and expertise Governance, Budget & Coordination
• Manage the local communications budget
• Monitor and report on communication performance and impact
• Ensure compliance with Group communication policies and governance framework
• Coordinate closely with APAC communications teams and external agencies