Gen Z Marketing Senior Specialist

Job description

Position Summary

The Gen Z Marketing Senior Specialist is responsible for leading the strategy, marketing, and commercial activities targeting the youth audience. This role involves continuous analysis of competitor activity and driving initiatives that strengthen the company’s competitive edge in the market. The position combines strategic thinking, a deep understanding of youth trends, campaign management, and partnerships, alongside close collaboration with the Marketing, Sales, Digital, and Product departments.

Role and Responsibilities

Key Responsibilities

Strategy & Growth: Formulating and leading the growth strategy among the youth demographic (ages 13–29).

Competitive Intelligence

Monitoring and analysing competitor activity in the telecom market and driving reactive marketing and commercial initiatives.

Value Propositions

Developing tailored value propositions for the youth audience.

Campaign Execution

Leading and executing marketing campaigns and experiential activities aligned with the target audience's world of content.

Partnerships

Establishing collaborations with brands, platforms, and communities relevant to young audiences.

Cross-Functional Collaboration

Working ongoingly with Marketing, Sales, Digital, Product, and Customer Service departments.

Vendor Management

Managing suppliers and creative entities (studio, media, productions, etc.).

Analysis & ROI

Measuring and analysing the performance of marketing and commercial activities, and extracting insights for optimization. .

Job Requirements

Experience: At least 3 years of experience in Marketing or Category Management.

Market Insight

Deep understanding of consumption trends and culture among youth.

Social Media Expertise

Deep understanding of social media—building multi-channel content strategies across social networks.

Influencer & Agency Management

Experience working with content creators, influencers, advertising agencies, and digital vendors.

Event & Activation Management

Initiating, planning, and producing events, activations, sponsorships, and field activities for a young audience.

Content Production

Experience in managing content productions, shoot days, videos, and digital campaigns.

Project Leadership

Proven ability to lead cross-functional projects with multiple stakeholders.

Skills

Creative thinking combined with strong analytical capabilities. *Please click below link to view our candidate privacy policy https://www.samsung.com/il/info/candidates-privacy/