Sr Staff Regional Product Marketing Specialist_Automotive MCU

Job description

We are looking for a highly skilled and motivated Automotive MCU Regional Marketing Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.

Key responsibilities

• Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
• Define product positioning and compelling messaging for target segments and customers
• Drive Automotive MCU DIN and business growth targets achievement in China region
• Build strong relationships with key customers and partners
• Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
• Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
• Conduct competitor research, customer insights and market analysis to identify growth opportunities and market trends
• Localized automotive MCU ecosystem development
• Represent the company at industry events and conferences

Qualifications

Ideal Candidate Profile

• In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
• Comprehensive understanding of China automotive markets (xEV, E/E architecture, ADAS, and Vehicle Control), including market trends, customer needs, and regulatory requirements
• Strong connections with Chinese key

OEMs and Tiers

• Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
• Strong collaboration skills to work closely with sales, FAE and product line to translate technical capabilities into compelling marketing messages
• Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
• Familiar with ecosystem development/building, with experience in ecosystem partner cooperation and management
• Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
• A results-oriented mindset with a focus on achieving measurable marketing goals and objectives Requirements Bachelor’s degree or above in engineering or related fields and 7+ years of related professional experience.