Manager – Regional Product Marketing, EPMA

Job description

Renesas Electronics is seeking a highly accomplished and results-driven professional for the role of Regional Product Marketing Personal. This is a strategic and highly visible position responsible for driving market development, business growth, and customer engagement across India. The ideal candidate will possess deep expertise in microcontroller and microprocessor-based embedded systems, coupled with a strong background in product marketing, business development, and go-to-market execution.

The role requires a proven ability to develop market opportunities, strengthen customer and partner relationships, and drive revenue growth through effective collaboration with sales teams, distributors, and ecosystem partners.

Key Responsibilities

Drive regional business growth by enabling sales teams to achieve design-win objectives through comprehensive training, regular communications, customer engagement, and distributor support. Develop and deliver compelling product marketing collateral, promotional campaigns, and digital content that effectively influence customers, channel partners, distributors, and key decision-makers. Represent regional market requirements to Product Business Units by providing market intelligence, competitive analysis, customer feedback, and recommendations for future product development.

Define and execute India-focused Go-To-Market (GTM) strategies in collaboration with management, including product launches, new product and solution introductions (NPI/NSI), customer demonstrations, trade shows, industry events, and promotional activities. Identify, evaluate, and engage design partners and ecosystem enablers to strengthen product ecosystems, accelerate design wins, and drive sustainable revenue growth.

Establish, monitor, and report key performance indicators (KPIs) while proactively tracking and improving business performance. Provide product expertise, technical marketing support, and training to Renesas Sales teams, Field Application Engineers (FAEs), Sales Representatives, and Distribution Partners.

Qualifications

Bachelor’s degree in Engineering or equivalent technical discipline is required; an MBA is preferred, particularly with a focus on embedded software, technology management, or related fields. 12+ years of experience in microcontrollers, microprocessors, embedded systems, development tools, and technology marketing. Proven experience leading local, global, and cross-functional teams, programs, and external partners. Strong understanding of embedded system development methodologies, software tools, and system-level design techniques.

Excellent communication, presentation, and public speaking skills, with the ability to engage technical and business audiences effectively. Demonstrated leadership capabilities with a strong sense of ownership, accountability, and execution excellence. Strong influencing and stakeholder management skills, with the ability to build alignment across internal and external organizations.

Preferred Skills and Experience

In-depth knowledge of MCU/MPU ecosystems, applications, market segments, and industry requirements. Understanding of inverter motor control systems, industrial automation applications, Human-Machine Interface (HMI), and AI Ecosystem. Experience with embedded software platforms, development tools, and solutions used across multiple industries. Prior experience as an Application Engineer or Field Application Engineer is highly desirable.