Public Relations Senior Manager, Brand Communications

Job description

POSITION OVERVIEW

The Public Relations Senior Manager, Brand Communications will report to the Head of Public Relations & Brand Communication and lead the development and execution of integrated communications strategies for global brand initiatives and special projects. This role will translate business and brand priorities into compelling media opportunities, manage key press relationships, and guide programs from strategic planning through execution and measurement.

Working closely with cross-functional teams and regional partners, the Senior Manager will drive alignment, provide communications counsel, and ensure initiatives are delivered consistently, effectively, and in support of broader brand and business objectives.

Responsibilities

ESSENTIAL DUTIES & RESPONSIBILITIES

Develop and lead integrated communications strategies for global brand initiatives, including sports partnerships, philanthropic programs, innovation, hospitality, and special projects. Translate brand and business priorities into proactive media plans, compelling story angles, and targeted outreach across print, broadcast, digital, social, business, lifestyle, fashion, and technology media. Build and maintain strong relationships with key editors, writers, reporters, producers, and other media contacts across local, national, and global markets.

Lead the development of press releases, pitches, talking points, key messages, media statements, Q&As, fact sheets, briefingmaterials, presentations, and digital content. Serve as a strategic communications partner to cross-functional teams and regional offices, providing counsel, driving alignment, and ensuring consistent execution across markets and channels. Manage communications programs from planning through execution, including timelines, approvals, agency or partner coordination, product seeding and gifting, and press-related event support.

Oversee media monitoring, reporting, and post-initiative recaps; evaluate results against objectives and apply insights to strengthen future strategies. Maintain a strong understanding of the evolving media landscape, cultural trends, current events, and competitor activity to identify opportunities, anticipate risks, and inform communications planning.

Qualifications

Bachelor’s degree in communications, public relations, journalism, marketing, or a related field. Minimum of 7 years of public relations or communications experience, preferably within a global brand, fashion, luxury, lifestyle, or agency environment. Proven ability to develop and execute integrated communications strategies for high-profile brand initiatives across multiple channels and markets. Established media relations skills and strong knowledge of the evolving print, broadcast, digital, social, consumer, lifestyle, fashion, business, and technology media landscape.

Excellent writing, editing, verbal communication, presentation, and storytelling skills, with strong attention to detail. Strong project management skills with the ability to lead multiple complex initiatives, manage competing priorities, and deliver high-quality work within tight deadlines. Demonstrated ability to influence and build trusted relationships with senior stakeholders, cross-functional partners, agencies, and regional teams.

Sound judgment, business acumen, and an understanding of reputational considerations, with the ability to identify opportunities, anticipate issues, and recommend solutions. Strategic, proactive, collaborative, and solution-oriented, with proficiency in Microsoft Office and familiarity with media monitoring and measurement tools. Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

Please note background checks will be evaluated individually.