Global Consumer & Market Insights Lead

Job description

POSITION OVERVIEW

Global Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.

Responsibilities

ESSENTIAL DUTIES & RESPONSIBILITIES

• Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including: Working in close partnership with the global & regional brand and marketing teams to understand their business needs & gaps to ensure all research answers key business questions Building strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry ‘magic & logic’ or ‘data with style’ Ensuring key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets
• Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams
• Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies
• Support all global WW & Handbags Board meetings & Long-Range Planning analysis
• Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories
• Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment
• Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.

Qualifications

A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business Excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories. Luxury or fashion sensibility.

Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business’s consumer centricity transformation.

Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives. Curious, proactive, innovative and forward-thinking in their approach.