Digital Product Analyst

Job description

Description The Digital Product Analyst will be responsible for developing strategies to test and scale new products offerings and channels. The analyst will conduct market & customer research and couple these insights with internal data modelling/fact-finding to propose new and innovative solutions for Quest customers. The analyst will work with product managers and software engineers to get new products and features in the hands of Quest customers and iterate upon these offerings based on consumer reception.

Responsibilities

Analyze and identify factors which drive digital product growth.

• Validate analysis using customer centric design practices
• Support in recommending tech rollout strategies which result in removing barriers and maximizing value
• Partner with data scientists to build a highly scalable data infrastructure to generate insights
• Research internal systems and competitive landscape to inform execution strategies, forecasts and objectives around adoption, retention, and engagement with digital products
• Partner with product managers to understand and inform digital product roadmaps, and support execution of roll out plans
• Conduct monitoring and analysis of how customers use our products and features to validate product market fit and drive digital product growth.
• Support direct-to-consumer marketing strategies for assigned products
• Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver new go to market strategies for digital products at Quest
• Understand the long-term support strategy and its relevance to support innovation.

Analyze opportunities, risks, strengths, and weaknesses, as well as the derivation of critical issues of the future and the purpose and vision of what Quest wants to achieve with innovation. Conduct research into future trends, internal activity and the impact and opportunity for Quest. Make future projections as the basis for the innovation strategy. Source, identify and instill innovative best practices to maximize the value of existing technology and practices for Quest digital products Become an expert on emerging innovations around digital products for support Seek, collect, develop, evaluate, and select innovative ideas from a wide variety of sources, internal and external.

Actively search for ideas and innovative technologies outside the company. Develop effort vs benefit-based business cases to examine whether an innovation is worth doing or worthy of funding. Capture, define, and write features and user stories as part of development life cycle, aligned to definition of ready and definition of done. Partner with Agile team to guide them through refinement and delivery of user stories. Drive execution of stories by answering questions, adding detail, assessing and addressing roadblocks.